Are you an entrepreneur running a start-up business? Are you looking to market your business on social media but your marketing budget is tight? Don’t worry as there are many effective ways to get your business out there without breaking the bank.
Before the internet, entrepreneurs had limited options of marketing their start-ups on a budget. The use of fliers, posters and, sponsoring little events was the most common. Today, thanks to social media marketing, you can get brand exposure through influencer shoutouts on Tiktok and Instagram.
If your business mostly targets the Generation Z market, it is recommended that you adopt TikTok and Instagram marketing as early as possible to avoid missing out. A decade ago, influencer marketing was only limited to big celebrities and renowned bloggers. Now, social media influencers on TikTok and Instagram are on the rise and this is why you need to choose influencers carefully to avoid being deceived and to prevent fraud.
What Are Influencer Shoutouts?
Influencers are individuals who have carefully curated their content on social media and as a result, they have grown and accumulated followers over time. Their audiences trust them and believe in the products they bring to the table.
Influencer shoutouts happen when an influencer advertises your products or brand on his Instagram, TikTok, Facebook, and other social media accounts. For example, if you run a beautiful restaurant, you can invite an influencer to sample your food and give you a shoutout so that their followers can see your cooking skills and plan to visit your restaurant.
Let’s look at some of the ways you can get more exposure through influencer shoutouts.
1. Look For Instagram Pages with Similar Content Like Yours
When looking for relevant shoutout pages, the first thing you need to do is to find other pages on Instagram that post similar content as you. This is because, when you work with influencers in your niche, you can access an audience base that is similar to yours and target them for your own business as well.
For example, if you are in the cosmetics business and you are looking for brand exposure for your new lipstick brand, getting shoutouts from beauty influencers on TikTok and Instagram can greatly benefit your business. Even though shoutouts from influencers on other niches can help your business reach a wider audience and get more likes, they may not attract the people who are interested in your products.
2. Buy Or Hire Influencers
You can also buy or hire influencers from reputable websites such as https://collabstr.com/#how-it-works. All you have to do is login into their website, search for influencers through the thousands of reviewed influencers of Facebook, Tiktok, and Instagram, make your purchase, and sit back and wait for exciting content. If you work with an influencer from the collabstr website, you are guaranteed secure purchases since the money is held safely and the influencer is only paid when the work is completed and you as the client have approved the job done.