People who have a yard should consider themselves lucky. It’s like having their own piece of nature to arrange the way they want. And one of the main features of a beautiful and well-kept yard is the lawn. But, besides taking up the most space, it also requires special care.
Find out some basics of lawn care at this link:
Lawn aesthetics and functionality are essential in green area maintenance. House owners know that and do their best to do the work themselves. Yet, they can never do it like professionals. Plus, they often don’t have the time and the proper tools to tidy the lawn properly.
So there’s your chance to start your own business if you have a bit of a green thumb – a lawn care service. Starting this venture is not too complicated, but far from you only need a lawnmower and the will to work. So instead, prepare for the detailed planning of each step before putting your business up and running.
Do Market and Competition Research
It’s vital to check the market before starting a lawn care business. Start with identifying your ideal client profile, which should drive your decisions. Most new business owners choose their local area out of convenience, but some are more strategic. For example, consider suburbs or weekend resorts, where you can attract high-paying customers.
Investigate the competition, but what kind of competition should you find? First, look for companies in your local area that offer the services you plan to offer. It’s not like you’ll compete with large national companies, but check them too, just in case. You might find out something you can later use in your work.
What Will You Do?
Before starting your lawn care business, you must first decide which service you will provide. Of course, mowing is basic, but you should also offer various other services, such as fertilizing, weeding, or chemical application. You can even open Grassroots Turf franchise or partner with supplies stores and be their field commercialist.
You should consider how many hours you’ll need for each service. For example, if you’ll be doing mowing and weeding, you’ll probably need more than one person to complete the job. That will require extra labor. And don’t forget other fees like travel costs if someone outside your operational area hires you.
Once you know what your services will be, you have to determine their prices. These should be competitive and fair, and you must point them out. It may be a good idea to start with slightly lower rates than the competition and raise prices as the business expands.
It’s important to think about the market where you will operate and what customers expect to pay. Set prices so customers can get a discount if they opt for several services at once or come up with something like a loyalty program.
You should also factor in your overhead costs. These are the costs of tools, mower, vehicle maintenance, supplies, and expenses of employees. Finally, make a gross operational bill for each service you offer. So you can estimate how much you’ll earn per hour.
In order to run a lawn care service legally, you must obtain an Employer Identification Number (EIN). It’s an IRS requirement if you employ individuals or are organized as a corporation or partnership. You also need a state license. In addition, many states require that lawn service professionals be certified to use certain products, such as fertilizers.
The next step is to think about a business name and register it as a legal entity. The state’s database will help you find an appropriate one for your company. Also, there are several types of business structures for lawn care services, but most people choose an LLC. It provides better asset protection than a sole proprietorship.
Set a Budget
Once you’ve done with formalities, you should set your budget and financing options. Again, a good business plan will give you a solid outline of your budget and which initiatives to focus on. Don’t forget that spending more money doesn’t guarantee more clients. So you have to invest wisely.
While you might already have lawnmowers and other equipment, you may need more powerful machines and extra tools if you plan to do this job seriously. Lawn care is a serious business and requires specialized equipment and a vehicle. But you don’t have to spend all your money at the beginning.
If unsure of how to purchase equipment for your lawn care business, check with a lender before committing to a large purchase. Many lawn care business owners start with a credit card loan or income tax refund. Also, don’t forget to include insurance costs, as every professional lawn care service has a proper insurance policy.
Spread the Word
Marketing your lawn care business is essential. Even if you’re starting small, you can reach out to your friends and family members to spread the word about you. Here are some marketing ideas that can help you with promotion.
Putting up a simple website and targeting keywords will also increase your chances of being discovered organically. Make sure your business site is mobile-responsive since many people search for lawn care services using their smartphones.
Other effective marketing strategies include social media marketing. Organic SEO helps your business appear at the top of search results. Social media marketing puts your content in your customers’ social media feeds. Both methods are completely free, aside from paid posts.
Don’t neglect traditional marketing methods like door-to-door flyering and business cards, either. That will also help you reach your target market. It’s suitable for older who are not Internet fans’ they like it the old-fashioned way.
Once you start a lawn care business, consider your customers’ needs. They will use your services and refer you to others if you offer excellent customer service. Also, be responsive, polite, and on time as your goal is not just to reach clients but also to keep them.