Plumbing is essential, not just for homes and buildings but for entire societies. Even Ancient Rome saw the value of investing time and capital into building functional plumbing systems to bring clean water into the city. They even had a sewage system. Some wealthy Romans enjoyed hot and cold running water.
Fast forward to now, up until very recently people looked for their nearest plumber by looking at the listings in a phone book. Now, with the onset of digital, not only do plumbing business have to be good at plumbing; in order to survive, they also have to be very good at reaching out and attracting customers through well thought out and effective marketing campaigns.
Plumbing software from providers like Jobber helps businesses do this by being a very accessible and straightforward way to organize business operations, while at the same time integrating social media and advertising campaigns all in one centralized place. This helps businesses reach more potential customers who generally look for services and companies online. Facebook is a particularly good platform for this, and the method with which to tackle this for your business is outlined below:
- Build a Facebook page
The first thing to do if you want to market your plumbing business on Facebook is to build a page. If you create a profile for your business, Facebook can delete it. This is because profiles are only for individuals and not companies.
Pages, on the other hand, can be used by businesses. And in the process, pages can help you access some of the benefits on the platform, like different modes of promotion and generally reaching more people on the app.
To create a page, it’s essential for whoever will be managing the page to have a personal profile. When you have a verified profile, you can make the page easily because there’ll be step-by-step instructions as you go.
- Customize the page
Once the page is registered, you need to customize it to represent your company’s branding. You might want to use the logo as the display picture and also add a banner. All these elements can make your page more attractive to existing and potential customers.
You can then add more information and change things up after a month or two, just to boost engagement. It’s essential to make the page exciting so that people who visit it will be intrigued enough to explore the page more.
- Share information about the company
There are all kinds of marketing strategies for plumbers, such as creating a website and getting leads. For Facebook, some of the things plumbing companies can do is generate plumbing content. Here are some things you can do:
- Create and post engaging videos
Videos can get numerous views on Facebook. However, the challenge is to keep the viewers curious and engaged enough to keep watching. One way to keep them engaged through videos is to make sure you’re providing informative content.
For example, helpful videos that show how your expert plumbing services execute repairs and projects can catch the attention of many viewers. Some are looking for tutorials, others are looking for plumbing services, and others are simply curious about the process. It’s also vital to ask viewers what they think to boost engagement by prompting viewers to comment on the post.
- Post pictures
People can share all kinds of pictures online. Some popular ones that can get more attention are memes. A sense of humor can get a page more likes and shares. However, it’s still important to emphasize professional knowledge and skills as a plumbing company through pictures like charts and infographics.
You could also post pictures of actual projects done. Showing how you or the plumbers in your company work and get along well with specific customers can make a huge difference. This helps others show that others trust the services. Just make sure that your customers agree about posting these pictures.
- Make use of Facebook advertising
Facebook has an advertising feature that different companies can use to promote their businesses. This is also one of the reasons why Facebook is said to be superior for business marketing compared to other social media platforms. Here are the various tools that can tackle different areas of marketing:
- Custom target audience
- Boost page for USD$1 per day
- Facebook Pixel data tool
- Page insights to see the best format and time to post
- Analytical tools
- Different ad formats
- Boosting landing page views
- Expanding sign-ups and orders
Understand the Facebook algorithm
On a more technical side, it’s also essential to understand the algorithm of this platform. This way, you can base your social media actions on what’s favorable to Facebook. In the same way, you could also find out what Facebook tends to show less of or ban so that you know what to avoid for the page.
Get in favor with the Facebook algorithm by:
- getting more engagement,
- quickly getting more engagement,
- linking posts,
- posting posts that a friend engages in,
- engaging with similar posts that you typically engage with,
- posting preferred posts types,
- post videos that tend to pull and retain views,
- posting trendy posts,
- posting page posts that users engage with more,
- posting content from complete pages, and
- engaging in posts from pages that share similar followers.
And here are a few things you’ll want to avoid:
- Clickbait and anything similar
- Repeated posts
- Text-only posts
- Posts that get reported or hidden more
- Posts that ask for likes, shares, and comments
Numerous people use the internet to look for services they need in everyday life. Plumbing companies can reach more people on the internet in need of their services by simply using Facebook to advertise their company and services. It’s simple and easy but highly effective in reaching more potential customers.