With eCommerce being one of the top ways goods and services are being sold, it’s vital that business owners put much thought into marketing strategies. To reach the masses, email marketing is up there as one of the best ways to help grow your business. But in order to actually be successful with email marketing, there has to be consistent upkeep and engagement with consumers. This can be a lot for large companies that have over 100,000 subscribers via email. Companies don’t have the time that is necessary to dedicate to email marketing. However, not putting effort into email marketing can be detrimental for an eCommerce company. Businesses like klaviyo email marketing agency specialize in maximizing revenue and ultimately growing your eCommerce business.
You might wonder why you need to outsource your email marketing strategy. Emailing people sounds easy enough right? In the eCommerce world, there is much to be lost. And when email marketing isn’t operating at its full capacity, businesses miss out on engaging with consumers, converting a sale, and increasing brand awareness. Klaviyo email marketing agency knows that without operating in full force, sales are lost. By sending personalized emails at scale, consumers are fully engaged in your brand and the products you have to offer. Without doing this, the results are simple: consumers will go elsewhere to buy what they want. And the last thing you want is for your customers to buy from your competitor.
Without a plan, it’s likely your email campaigns will fail. Klaviyo email marketing agency starts with strategy. By building the entire lifecycle strategy from beginning to end, there is not much that can be missed in between. This creates a vision for campaigns, and makes continual management, scheduling, and documentation much more simple. Many companies fail to create an in-depth strategy that sets them up for success. This happens because it takes digital marketing experts to successfully compete in the eCommerce world today. There are email marketing agencies that have the experience and capability to produce the results desired by seven figure eCommerce brands. Outsourcing to successful agencies like klaviyo email marketing agency can take these big brands to new heights.
Once the marketing agency creates a strategy, they then dig deep into design. Design teams in email marketing agencies have custom coded email templates that take emailing to the next level. They are designed for personal engagements with consumers. These custom templates are created for boosting conversions while also giving consumers aesthetically pleasing emails. Some people may be worried that these templates are used for all clients of email marketing agencies. With klaviyo email marketing agency, the emails are personalized specifically for your brand and its guidelines. This means they are unique to your company and the product or services it has to offer. You can be confident that your brand’s email will stand out among the rest in your customers’ inbox.
After the agency works closely with you to tailor the strategy and design, they execute the campaigns. They design, write and deploy every email for your eCommerce brand. While they handle the campaigns, you get to watch your company’s eCommerce revenue reach new heights. The team continually manages core automation funnels by monitoring schedules and documentation. Continually and consistently executing these campaigns can lead to brand loyalists and eventually your very own brand ambassadors.
As these campaigns are being executed, your company is still very much involved in the flow of information. All of the campaigns and automations go through a Q&A and testing process. This strengthens your email campaigns and filters out irrelevant information for your customers. And before any email goes out, they will confirm with your team prior to launch. Another part of the continuous process improvement aspect is auditing. Your team can always access free detailed audits that allow you to see what opportunities you can tap into. Processes are constantly changing, and having access to audits keeps your eCommerce brand on top.
Without collecting data, eCommerce brands will struggle. Consumers are buying from behind a screen. Therefore, the only thing that companies have to go off of is data. Having an email marketing agency that seamlessly syncs data from your email marketing platform to your Martech stack is ideal. This allows for you to easily measure and make actionable decisions based on the data you are collecting. Without a clean data flow, your team is left to make decisions that aren’t actually based off of real data. With an agency, you can get weekly and monthly reporting of KPI breakdowns. This can drive revenue for your brand and help your team make key decisions for business growth.
By letting an email marketing agency create a strategy and design for your campaigns, you can unlock hidden profits. You get to work with an experienced team that creates, writes, and manages advanced lifecycle journeys. By leveraging the power of email marketing, your company can increase revenue and create a personal relationship with customers and subscribers.