While developing a product, the majority of the resources are deployed in perfecting its design, functionality and look. Often because of this, product packaging takes the back seat. And that could be the very reason for your product’s poor performance.
Being visual creatures, customers instinctively reach for products that appeal to their eyes. That being said, the purpose of product packaging is much more extensive than just attractive visualisation.
Has your product failed to reach the target market despite having a flawless design? Inferior packaging could be the factor behind this lack of success. In this post, we’ve summarised ways to improve product packaging. Let’s get started.
Choose clear graphics
Going overboard with graphics will just confuse the customer. When there is too much happening, customers might not be able to identify the brand or functionality of a product.
Depending upon the size of your product, wisely choose graphics that work for it. In fact nowadays, minimalist packaging is doing quite well.
Avoid unnecessary layers
Product packaging plays an important role in preserving the product and keeping it damage-free. However, this doesn’t give you the liberty to add however many layers your heart desires. Your goal should be to keep the layers to a minimum. Unnecessary layers are not only inconvenient but also wasteful.
For bespoke packaging solutions, get in touch with Direct Packaging Solutions.
Focus on sustainability
Sustainable packaging is not a passing trend, but a necessity. With the ongoing climate crises, aware consumers are leaning toward products with green packaging.
To incorporate this, you should consider using recycled material and/or creating recyclable and reusable packaging.
Facilitate product use
Apart from protecting the product, good packaging also facilitates product use. For instance, given the choice between a glass ketchup bottle and a squeezy ketchup bottle, a customer will go for the latter. Your packaging should add to the user’s convenience. This little detail can help tilt the scales in your favour.
Highlight brand name
Product packaging also fulfils the task of advertising your brand name. It’s an advertising tool that customers have direct interaction with, so you must make the most of it. Use it to highlight your brand name and make it memorable to ensure repeat purchases.
Use comprehensible font
It’s quite annoying when you have to squint your eyes to read a product label. Using scrawny, messy font on the packaging is one of the biggest blunders you can make. The goal is to make the purchasing process as simple and as fast as possible. So stick to a font that’s easy to read.
Make it easy to open
No one wants to open a packet of flour and get it all over themselves. Opening packages shouldn’t be rocket science. Design packaging with ‘tear here’ tabs and other easy-to-open features. In addition to this, you should create resealable packaging to facilitate longer use.
Think about shelf display
Individually, your product might look perfect, but doesn’t it look good on a store shelf? When designing a product, make sure it’s unique enough to stand out in rows and rows of products. For this, you should arrange mock displays and analyse the overall appeal.
Product packaging should be designed with a long-term vision. It should be versatile enough to adapt future variations of the product. If you completely change the packaging every time a variation is released, the customer will fail to recognise it in stores.
Apart from looking good in stores, your packaging should look appealing online as well. In order to widen your customer reach, you need to sell your products online. And product images play a crucial role in persuading customers to buy. Therefore, make your packaging e-commerce friendly.
The Bottom Line
When product packaging is a major pillar upholding your product’s future, it can’t be a mere afterthought. Hopefully, this post inspired you to pay attention to packaging in the future.