For a business to thrive in any industry, it must know how to appeal to its audience. As a lawyer, either on your own or as part of a firm, it’s especially important for people to know your name and trust your face. This means learning effective methods of lead generation for lawyers to build credibility with potential clients.
The question is, how can you accomplish this? After all, there are over 1.35 million lawyers in the U.S., which means that people have a lot of options.
We can help you there. Keep reading for our top tips on generating more lawyer leads.
1. Local SEO
First, you can never underestimate the importance of search engine optimization. SEO is the primary way for your website to get organic traffic from people looking for attorney services or information. You need to incorporate an extensive blog with plenty of relevant content to establish an authority in your industry and improve your SEO rating.
Additionally, make sure you focus on local-based keywords so people in your area can easily find you. This includes adding content specific to your location, ensuring you’ve registered with Google My Business, and adding your physical address to your contact information page.
2. Social Media
Current studies show that roughly 72 percent of Americans are active on at least one type of social media. As someone interested in lead generation for lawyers, this means you have several platforms available to you to reach the vast majority of your audience.
Use both organic and paid social media advertising to increase your following, run promotions, and improve your brand recognition within the community. Remember to link your social media accounts back to your website to improve your site’s traffic as well.
3. Pay Per Click Ads
Next, understand that growing an online presence takes time and consistency. In the beginning, there’s nothing wrong with investing in PPC advertising to help your firm get noticed and gain more law firm leads.
PPC advertising is a form of marketing in which you pay a host site or search engine to display your ad. You pay them a predetermined amount for every click your ad receives.
4. Landing Page Ads
Landing page ads are also important for people interest in lead generation for lawyers. Landing pages are the pop-up windows on your site or affiliate sites that lead users to a specific action.
Landing page ads can be used to gain email subscribers, promote exclusive offers, lead users to product pages, and more. The goal is to create a simple, yet compelling message and strong call-to-action to motivate users to follow through with a course of action.
5. Referrals, Reviews, and Testimonials
Finally, remember that modern consumers are intelligent and educated. Most people research products or services online long before making any decisions. To take advantage of this, be sure to post your past clients’ reviews and testimonials.
Your past clients’ success stories and words of endearment about your firm will compel others to seek out your services. You can improve your attorney lead generation results by offering special discounts for referred clients.
Looking for More Tips on Lead Generation for Lawyers?
Owning your own business is no walk in the park. You have to work hard to keep your law firm afloat. From finding effective methods of lead generation for lawyers to finding ways to save money on taxes, we can help.
Check out some of our other business-related articles before you go for more great information.