When it comes to curls, Peter Bowen stays ahead of the curve
That’s because he’s forward-thinking when it comes to fitness. If Tae Bo and ThighMaster have taught us anything, it’s that the exercise industry is prone to fads that inevitably fade as quickly as they arrive. Peter Bowen of New Orleans aims for a workout regime that withstands the test of time.
It starts with sound fundamentals. Fueled by the global pandemic, the fitness industry pushed towards more accessibility and adaptability. These principles are firmly entrenched and will continue into the near future.
Using the same thoughtful planning that propelled his success as both an investor and entrepreneur, Peter Bowen explores seven trends that have continued to dominate the fitness industry in 2022.
Flexibility isn’t just reserved for your weekly yoga class. Prior to the pandemic, using Zoom or an app for a workout session was a foreign concept. Now, it’s commonplace. Many fitness enthusiasts are looking for the convenience and comfort of these sessions. To keep pace, many traditional brick-and-mortar facilities offer both in-person and virtual classes.
Your workout equipment is about to level up. With virtual workouts skyrocketing in popularity, it’s time for your home gym to get a modern makeover. Many practitioners are tossing aside clunky barbells and free weights for “smarter” solutions. Brands like Mirror and Peloton are revolutionizing the industry by capitalizing on the popularity of virtual, interactive sessions.
Where you work out matters. When gyms were forced to shut their doors during nationwide lockdowns, fitness buffs flooded the streets, parks, and trails. Many, like Peter Bowen, found an escape by pounding the pavement. Whether it’s a grueling 10-miler or a leisurely stroll around the neighborhood, outdoor cardio will continue to be an excellent way to break up the monotony of a gym routine.
Group classes add a compelling social dynamic to workouts. The accountability and motivation that someone receives from this environment are palpable. For this reason, group fitness courses have been a staple at every gym. This won’t go away anytime soon, says Peter Bowen. In fact, instructors are finding new ways to incorporate other trends, like hosting outdoor or virtual offerings.
That bling on your wrist is more functional than ever. Innovations in wearable technology have enabled users to record, chart, and share their progress instantaneously. But it’s more than counting steps and monitoring heart rates. The latest tech allows users to track nutrition and sleep too.
It’s quality over quantity. Finding time to squeeze in rigorous training sessions is already a challenge. Fitness enthusiasts are ditching the hours-long lift sessions for shorter, more high-intensity exercises. The introduction of “mini workouts” has changed people’s relationship with working out entirely. Rather than one big workout, participants spread out short, 5-10 minute activities throughout the day.
Peter Bowen wants to remind us that working out isn’t just physical. Exercising unleashes countless mental and emotional benefits too. The fitness industry is increasingly looking for ways to harness and tap into this power. The emphasis and focus of a workout have shifted. Calories burned, and physical characteristics have taken a backseat to mindfulness and overall wellness.