Although you may think that what you offer to customers is what really matters when it comes to new people wanting to buy from you, the first impression matters. A lot. If you are using a Facebook page for your business, the number of likes you hold is an applicable threshold for newcomers, as it shows how many people are interested in your activity (and in general how popular your business is).
You can get more likes with various paid advertising strategies on social media, but in this article, we’ll also discuss some free ways to get Facebook likes as well.
#1 Easy-to-find Facebook page
In order to like your page, people must first be able to find it. By using a simple and catchy name that’s relevant to your niche and business, you make it easier for people who are searching for businesses on Facebook to find your page.
Keep things simple; don’t add unnecessary keywords because they will just make your page look spammy rather than the page of a legitimate and trustful online business. If you are also running a blog for your business, an excellent way to make your Facebook page easy to find and accessible is to add Facebook follow and like buttons there as well. If your content is considered to be unique and valuable, people will want to hear from you constantly.
#2 Use Facebook Ads
One of the most significant advantages of using Facebook is that it offers very detailed ad targeting, which means you can laser-focus your advertising efforts and reach the exact audience you want. If you can allocate a budget, using Facebook Ads will put your brand in front of your ideal audience.
If you are able to create attractive and eye-catching ads (like on advertising platforms such as Bannerbit.com), with Facebook, you can focus on engagement objectives and expose your business page to a broad audience and potentially increase the likes count.
#3 Create Facebook Contests
The Content Marketing Institute had conducted a poll that showed 81% of all marketers claim that interactive content (for example, contests) are more efficient for getting attention than static content.New people can enter the contest by giving a like to your Facebook business page and by offering some information about themselves, in order to prevent the same person getting involved in a particular contest many times, and by that to increase their winning odds.
As a result, you could run giveaways, or offer discount coupons to a few lucky people chosen randomly from a list of newcomers. Returning something to your new followers will be an efficient way to motivate them and thus increase the number of your likes over time.