What are the main trends and the most promising technologies for investment in 2022? Sergey Kartashov (Sergejs Kartasovs), an IT investor and the Senior Partner at technology company Roosh, shares insights about the coming year.
Artificial intelligence is growing rapidly
Quarantine boosted the development of AI technology and resulted in the flourishing of mobile applications, digital service delivery models, virtual assistants, and other products and platforms that help make life easier during lockdowns. Sergey Kartashov says that investors prioritize healthcare projects and platforms for automation sales and customer services. According to IDC experts, AI development in Europe will attract up to $50 billion over the next four years.
One of the successful examples of AI technology implementation was Track 160 start-up developed for the German football championship last year. The system tracked a ball around a field and displayed the live data on the smartphone.
The expert explains that digital technologies for consulting companies will create more than 60% of global GDP in 2022.
Artificial Intelligence for decision-making
It is a combination of capabilities of project management combined with data science and social sciences. Working on any type of projects specialists may use AI to prioritize or manage tasks and plan goals. This makes the project competitive and effective. For instance, such financial consulting companies as Morgan Stanley and Lloyds Banking Group use this technology to analyze customer behavior. Medical start-ups find it useful to diagnose problems and determine the treatment.
Most companies choose cloud services and storage for their businesses. Experts predict that the transition to the “cloud” will double during 2022 compared to the “pre-covid” period.
Sergey Kartashov says that AI and Machine Learning technologies with low-code and serverless workflows have been already adopted by social media and e-commerce giants like Facebook, Slack, Zoom, Netflix, and Amazon that provide service to hundreds of millions of users and subscribers around the world.
Corporate software tools are necessary to run a business based on hybrid workforce models combining work from an office and remotely. Experts say that companies that are flexible in this aspect will have 25% more revenue. Sergey Kartashov is convinced that investment in the development of corporate software will be profitable. One of the good examples is a TestBox start-up that attracted a $2.7 million investment for developing a toolkit that allows a team to test and choose software that is the most suitable for the team`s requirements.
Cybersecurity is a perspective field
Start-ups focused on both, corporate and individual security will have a good chance for success. According to Gartner, 66% of companies worldwide (among 2387 IT start-ups in 85 countries) include spending on cybersecurity for data protection in their budgets (and this spending is higher than in the previous year).
Sergey Kartashov (Sergejs Kartasovs) mentions a Unity study that predicts the increase of mobile gamers up to 2.2 billion by 2025, and the double of revenue of the gaming industry.
While the global IT market is coming back to life after the quarantine crash, experts suggest choosing high-tech projects for investment. Using modern technologies for medical, consulting, educational, and sport start-ups seems to be promising and sustainable.