When we open a website or mobile app, we first look at the design. Design often affects the user experience and whether or not they will remember your brand. But beautiful design doesn’t always make the website more convenient. Sometimes a well-done visual aspect can actually negatively affect user experience and reduce the number of visitors.
As the competition in online business is constantly growing, website owners use any trick they can to achieve the desired results, including investing a lot of money in web design.
To improve user experience, professional UX/UI design agencies are continually exploring unusual solutions to constantly improve the website’s UX experience. Business professionals are also thinking about how to increase ratings on their online presence.
Many people believe that the main task of a web design agency is to create the visual look of the website. This is certainly true, but business professionals who are interested in success ask for help from UI designers who are specialized in creating interfaces for mobile apps, which are a lot like websites. The apps also divide information into several sections. Their main goal is to help users learn everything they need to know about the brand and its products.
It is often said that web design is no longer relevant. But this opinion is wrong. Designers who continually develop their professional skills will always find work and be able to work in the UX field.
Web designers are in even higher demand, as clients first give the entire project to them and only hire UI specialists.
The full form of UX design is user experience design, and UI design is user interface design. Both of these areas are important for developing a user-friendly website or mobile app.
Although these areas share some similarities, UX design still differs from UI design in terms of timing and use in website development. UX is related to the technical part, and UI is a more complex discipline directly related to the graphical component.
UX design is a technique through which it is possible to satisfy the needs of visitors and increase their brand loyalty. An app or website should be simple, straightforward, and user friendly. The main thing is to make the user enjoy being there.
As the digital industry is constantly changing and adapting, new technologies and content are appearing every day and the audience gave up on being attracted by the ordinary information; people began to be interested in dynamic content.
But one main factor still remains the same: whether a website or app will bring success to a company depends only on user ratings. While creating a design, you need to ask yourself these questions:
- Is the website comfortable to use?
- Is it possible to find all the necessary information on the website?
- Is it easy to find a resource?
If all of these questions can be answered positively, then the possibility that a new visitor will become a loyal brand user increases tenfold.
But creating a design that meets all of these needs is not so easy. There is no direct connection with digital technologies since the user experience includes many aspects at once.
Well-organized UX design creates a connection between the brand and the user, and it works that way for all areas.
With the development of UX design, companies began specifying what kind of user experience they would like to achieve when writing a task. After discussing this issue with the customer, the specialist determines what the potential visitor expects from the website and how to satisfy this need.
Sometimes, even experienced web designers don’t use UX design elements and, instead of working to improve the user experience, they are guided by their visual preferences. This negatively affects the interface and reduces the usability of the website.
This can be avoided if you are guided by the preferences of potential website visitors. It is necessary to clearly define the target audience by gender, age, income, and other criteria and create a sample based on the obtained data. To make sure that the layout suits the target audience, it is worth testing it on real users.
To improve user experience, you need to not only think about the visual aspect but also check if the website meets the audience’s expectations. It is impossible to do something without UX, regardless of the business area and the size of the organization.