Signs are possibly one of the most under-rated elements in society. But the funny thing is, they help us identify a lot of things. Here’s a scenario, your traveling to Spain, for the first time, all the excitement is brewing, you’ve packed your bags, hired the rental, got your GPS, and are on your way…to add some lux to your journey, you want to soak it all in by stopping at various pit stops along the way, for breakfast or lunch or just to stretch your legs.
You’ve been driving for two hours and your stomach begins to rumble, you could stop for a bit. Three hours pass by and there’s no sight of a restaurant or even a coffee shop on that ‘scenic’ back road you decided to take, now you’re famished. Finally! You see a sign that says BUY ONE BURGER GET ANOTHER HALF PRICE. You stop the car, head to the diner, order that special and can’t wait to get your hands on some burgers and fries, one for now and one for the road – it’s perfect! Information systems such as this help guide people in various environments and have now taken over the urban landscapes, read more about this fascinating topic https://segd.org/what-wayfinding
After you’ve had the first burger, you lick your fingers and decide to hit the road again, the best meal ever plus you got one to go. As you leave you see a sign that says ‘have a safe journey’! Can it get better than this? If you had not seen that BIG flashing sign on the side of the road, you would not have known that diner was there. That’s just a simple day-to-day scenario that could happen, but for most businesses, they rely on this very thing – a sign that draws attention.
But why is it so important to get a sign placed indoors in your office or outdoors on your building?
They make Customers Feel at Home
When people walk into your office and the first thing they see is your sign, besides the fact that they know they’re in the right place, it gives them a good first impression of your brand, it communicates it to them and some may say it even sticks in their minds.
When you see a sign placed on a wall behind the reception area, you almost feel welcome and it looks professional too. The good news is, you don’t even need to look that far, sign agencies such as Influence Signs and Graphics are in most of the local areas, and all you need to do is give them your specifications and they do the rest.
A lot of offices have added wayfinding and directional signs to their warehouses or office floors to help their employees and customers find their way or to find what they are looking for. Shops that do this show that they value their customers’ time and don’t want to waste it by looking for things that they are not sure where they are kept. This adds to great customer experience too and they will come back and because they feel valued, they will stay loyal to your brand.
To Be More Creative
A lot of the companies that are in the creative industry rely on their signs. It completes its brand and image. When they place murals or wall graphics on their buildings, it adds some ‘oomph!’ to their overall image. The flashier the better! Not to mention it draws people’s attention, which brings in foot traffic and increases the likelihood of potential customers. Communication and creativity are key here. Signs tell us so people don’t have to. If you read about the history of signs, you would be fascinated. Check it out here.
Just like that Burger sign we left on the roadside, it attracts visitors to your facilities. There are tons of different designs and patterns you can choose, plus you can have them with lights or simple motifs, whatever message you are trying to convey. When you stand in the middle of Times Square in New York, and all those flashing signs are all around you, they are there to add to the visitor’s experience, it’s what the place is known for.
So if you want to make a professional or good, first impression to your visitors who may become your clients, getting a sign will be one of the best investments you will have made.