The foundational components of your brand’s identity are its assets. It is how your business presents itself to the public.
Having all of your assets in one location is essential since a good brand has a distinct character and personality.
To ensure that brand assets are easily recognisable, they should be used consistently throughout all marketing communications. Because consumers know what to expect when they see anything branded with your logo or other distinctive identifiers or what are branding assets, doing this will help you gain the trust of your customers and clients.
Observing how other companies differentiate themselves from the competition can be useful when developing your business’ brand assets. Seek inspiration from these superbly planned and well-considered brand asset examples.
Zendesk
The Zendesk hub for all things brand, Brandland, is one of my favourite collections of branding resources. You can learn more about the background and characteristics of the customer support software in addition to specific assets like font, colour, and voice. It’s an absolutely magical show.
Wistia
The video hosting service provides a clear, succinct summary of its brand assets. The Wistia logo and colour palette, together with guidelines on how to use them together, are available for anyone who wants to represent the Wistia brand. It’s easy to use but effective.
Vimeo
Vimeo provides its branding materials, along with comprehensive usage instructions, in a brand guideline. This covers how to link to Vimeo, how to distribute its distinctive Staff Pick images, and how to employ logo colour and space.
Mailchimp
The Mailchimp mascot and emblem, Freddie, highlights the brand’s quirky humour and casual tone. The primary brand assets are presented on Mailchimp’s website, along with its content style guide – a crucial component for anyone who want to comprehend the brand’s voice and principles in greater detail.
HubSpot
The HubSpot style guide makes it simple to access the company’s brand assets, which include things like the logo, colour scheme, tagline, illustrations, and more. To ensure that every page, product, and tool stays true to the brand, people can also go deep into particular branding criteria.
Uber
Uber has everything in its brand playbook, whether a user is looking for the Uber logo or particular templates for a marketing campaign. For a multinational business that does business all over the world, the corporation makes it exceedingly simple to comprehend how to use and produce brand assets.
You are now prepared to begin designing components that exhibit your identity with these brand assets examples at your disposal. This branding guide offers advice on how to build a brand that people know, love, and share if you’re unsure of how assets fit into your overall brand.
Significance
Developing a brand identity is crucial in today’s congested marketplace if you want to stand out from your peers and rivals.
Brand assets are the building blocks of your brand’s DNA. These resources operate together in an integrated manner to create the identity of your brand, much like the real molecules that make up our cells.
Consistent brand assets can be a recipe for your company’s success, especially if your brand connects with the correct clientele at the ideal moment and delivers the ideal message.