Name some of the brands you can remember right now. GO! Chances are that you not only remember the names but also the logos and taglines of all the businesses you named. You might recall them because you had a great experience with them, or watched a great ad on the TV – either way, the fact of the matter is that businesses that build straightforward and intuitive brands, always win.
What Is A Brand?
Branding is more than just a logo; it’s what your company stands for. It determines how valuable your company is for customers, motivates your employees to perform, and attracts new customers while keeping the existing ones on board. Your brand is a combination of people’s perception of your customer service, as well as your logo, advertising, and reputation. A branding agency that understands these facets can come up with a branding strategy to help you meet the goals of your business more effectively.
Why You Need
Branding? Your brand is a promise you make to your customers, telling them what they can expect when they buy from you and how your offerings differ from those of your competitors. Your brand is built on who you are and who your prospects perceive you to be. That’s why branding can help:
Deliver Your Company Message Clearly And Precisely
When you develop a brand for your company, you define what sets you apart from others in the same business and what you’re good at. Take Nike for instance – with a simple three-word message they motivate sports aficionados around the world to “Just Do It!” They associate shoes, clothing, and other products with that message and have gathered a loyal following for their products over the years. To re-iterate, branding helps you position your product in the market, resonate with your users, bring out your unique value proposition, and inform the world what you’re like as a business. A branding agency with experts can work with you to develop your branding and message to inspire and associate with your target audience.
Create Stronger Advertising & Marketing Messages
When you have a clear and strong message backing up your brand, you can use it for advertising. This can help you establish trust, goodwill, and credibility within your target audience, but it’s a long term process that requires consistency. Proctor & Gamble’s Always brand and their Like A Girl campaign targeted young girls going through puberty. It sparked a meaningful conversation, teaching them how to be confident without letting biological changes hold them back. It’s an example of how a brand connects and establishes trust with its audience through brand advertisement. You can use advertising in line with your message to invoke certain emotions within your customers.
Money is not the only motivating factor for your workforce. When employees understand the value their work provides to the company and its mission, they will be more motivated to perform. When they know that they work for a strong brand, employees start taking pride in their work because they know they are making a difference. Take Southwest Airlines for instance – they believe that air travel should be affordable and fun. Their employees know this too and they strive to embody this mantra, ensuring that anyone who travels with them has a great time doing it.
Branding is an integral part of building a successful company. It delivers a potent message of what you’re about, allows you to establish an emotional connect with consumers, and helps your employees perform better for you. A branding agency can work closely with you to understand who you are and direct your business towards success. Contact us now to learn more.