According to Statista, there are over 3.7 billion active social media users all over the world. Moreover, this number is expected to increase to over 4.4 billion users by 2025. With such a substantial user base, there’s no doubt why social media advertising works, which is why there are over three million active advertisers on Facebook alone.
However, you can’t expect to get your desired return on investment (ROI) by merely running the same social media ads over and over again. You need to focus on improving your social media advertising conversion rate. Social advertising conversion is defined as the rate at which your prospects click through your ads and complete an action of your choosing, whether that be making a purchase or signing up for your mailing list.
If you manage to get 20 sales from 1,000 clicks, your conversion rate is 2%. On the other hand, if you get 30 clicks from 1,000 ad views, your click-through rate is 3%. You need to focus on conversion rate optimisation to maximise your social media advertising conversion. One way to boost your conversion rate is by adjusting your brand message. Articles and videos like this one explain the process of improving your brand message:
How Can Social Media Advertising Conversions Help Your Business?
Before optimising your social media advertising conversions, you must learn how to harness the power of social media, and develop a strong understanding of how users interact with each platform. Then, select the most relevant social media platforms to advertise your business and develop a digital marketing strategy. When you have a solid understanding of these processes, and a strategy in place, your conversion is bound to increase, consequently boosting your business’ return on investment.
Here are some ways social media advertising conversion can help your business:
Boosts Brand Recognition
Building brand recognition is one of the most significant marketing goals for many businesses. People are more likely to purchase from your company when they’re familiar with your brand. Creative advertising is a great way to get your voice out there and capture attention on social media; if users are intrigued or impressed by your unique advertisements, they’re more likely to click through.
Some people will complete your desired action, such as make a purchase, while others will leave the site without converting. Either way, you’ve captured their attention and made them aware of your brand, rendering them more likely to convert in future.
Many people waste thousands on DIY social ads, and get a little to no conversion from their campaigns. Often, this is due to a lack of technical expertise in social advertising.
Outsourcing your advertising to a reliable social media agency can save you money in the long term. An expert team will ensure your social media ads are continually optimised for maximum conversion; despite costing money to begin with, the ROI and return on ad spend (ROAS) achieved will far exceed this investment.
Improves Your SEO Performance
Google and other search engines want to show relevant results to their users to enhance their user experience. If your social media ads are effective, people will visit your site, and when you’re getting significant traffic from social media platforms, it enhances your social signals—one key ranking factor. Therefore, improving conversions can dramatically improve your SEO performance, increase website authority, and help your business.
Improves Your Understanding Of Your Customers
The more visitors and customers that come to your site, as a result of clicking on your ads, the more you’ll learn about their behaviour. Higher volumes of data will allow you to use analytic tools properly; you can then use that information to adjust your campaigns and site accordingly, increasing future conversions.
Through social media advertising conversions, you’ll uncover your customers’ tastes and preferences based on their likes and clicks, thus helping your business to grow.
Increases Website Revenue
Prioritising your social media advertising conversions can dramatically boost your website revenue. When you follow a social strategy, you’re ensuring a methodical approach to digital marketing, and one that you can grow and optimise based on results. If your ultimate conversion goal is sales, and you spend time working on social media advertising tactics that appeal to your audience, your profits will naturally climb.
With a powerful social advertising campaign, you can attract customers to your business, but liking the look or sound of your product may not be enough to convert them. Many people consider testimonials and social proof before making a purchase. By engaging regularly with your customers, and creating conversion campaigns that aim to get visitors to leave reviews, you’ll increase the appeal of your goods or services.
Then, you can use this proof to build trust and promote your brand among new audiences who aren’t aware of your company.
Helps In Retargeting
Finally, having a high social media advertising conversion rate can help you in retargeting—a form of digital marketing which targets users based on their past interaction with ads. As people click through your ads, your social media business account gathers this information. Then, you can retarget people who didn’t buy the product on their first visit with new ads.
Retargeting ads can work like a charm when designed well, as many people end up purchasing once they’ve had enough exposure to the same product.
Many businesses try their best to achieve strong returns on their social media ads but fail to do. This is often due to a lack of experience and a failure to set ads up correctly to achieve the desired conversion outcome. You need to have strategies in place that entice people to click your ads and then convert. Further, your ads should be continually analysed and the conversion rates optimised accordingly.
By improving your social media advertising conversions, you can double or even triple your return on investment. If you’re not skilled in social media advertising, consider outsourcing this task to a reliable digital marketing agency.