If you’re tapping into the power of digital signage, you’re moving in the right direction. According to survey data, 8 out of 10 customers have visited a store because a digital sign caught their attention. Other studies have determined that digital media in the public sphere reaches more consumers than media shared online, including on social media platforms.
Digital signage will soon become the gold standard in advertising
Thanks to its versatility, adaptability, and ease of use, digital signage is on the way to becoming a standard in advertising. If your business hasn’t adopted digital signage as part of your overall marketing plan, here’s why you need to jump on board.
1. You’ll get more sales
Since digital signage has been proven to be more effective than print ads, it goes without saying that digital signage is a way to generate more sales. To generate sales, you need to capture and hold consumer interest and provide a fun experience. Digital signage accomplishes all of these things at a much higher rate than print ads.
If you can get consumers to interact with your signage, you’ll have a better chance at making a sale. You’re probably picturing a touchscreen display, however, there’s more than one type of interactive signage. For example, Visix provides businesses with a variety of digital signage solutions that includes hands-free interactive signage powered by voice recognition technology.
Touchscreens have their place in creating interactive marketing, but they’re expensive. Using voice recognition programs to engage consumers is an affordable way to get better results from digital ads.
2. Winging a digital ad campaign is tough
One of the top reasons you need a professionally designed digital signage system is to avoid the pitfalls of trying to create a DIY solution. Sure, you can turn old laptops into displays and put a bunch of JPGs in a slideshow, but that’s inefficient.
The software you’ll get with a professionally designed digital signage system can be programmed to display everything from images to animations, PowerPoint presentations, and videos all on the schedule you set. You can stream an event calendar, real-time weather reports, or music. You can also control the content remotely from your browser.
A professionally designed content management system with a drag-and-drop interface is a whole lot easier than trying to cobble together an old laptop with a JPG slideshow.
3. You’ll get ready-made content
Don’t have access to a graphic designer? No problem. A professional digital signage company will provide you with templates to edit. For example, you can find a template for just about every way of displaying data you can think of. There are countdown templates, fundraiser templates, templates that display stock data, and more.
A reputable digital signage company will have an entire library full of templates for you to choose from that can be customized and branded with your professional identity.
4. Deliver important announcements in real-time
While you can use digital signage for marketing to consumers, you can also use it in the office to influence team members. For example, you might choose to display positive, uplifting quotes on a screen in the break room. With digital displays in use in the office, you can also broadcast important announcements in real-time.
Say your company is working on landing a major contract from a prestigious client. The moment you land the contract, you can announce it to the office by broadcasting the good news on all your displays.
5. Create interactive directories
There are certain items that never seem to be stocked in the area you’d expect. For example, bed risers are often stocked in the hardware section of a store next to the discs that help you move furniture easily.
You can use a touchscreen digital display to create a directory for your customers to browse through so they don’t have to find an associate on the floor. Some customers would rather look for an item on a computer screen than wander around in search of employee help.
6. Display a countdown for wait times
Ever notice how the DMV digitally displays a queue that sometimes includes projected wait times? While it’s helpful to watch for your number on a TV monitor, these displays are designed to create the perception that the line is moving faster.
If you run a business where customers take a number or wait in line prior to being served, digital displays will improve the customer experience.
Start using digital signage today
Society is rapidly moving toward an all-digital future. To stay ahead of the curve and maximize your business profits, start using digital signage today.