The finance industry really is huge, but that doesn’t have to be a bad thing. Sure, you’ll have a lot of competitors once you finally set foot in this world, but the fact that the industry is big also means that there’s a lot of money to earn. That is, of course, if you know how to earn it. Sitting back and waiting for clients to come to you is not the right way.
Ignoring your specific marketing needs will get you nowhere. And, not realizing that copywriting for financial services is the tool to use if you want to stand out from this crowd will probably result in you being disappointed in the results you’re making. Copywriting is, without a doubt, the one strategy you shouldn’t neglect and take for granted.
While taking it for granted wasn’t your intention, since you do understand the significance of great copy and the value it can bring, there’s a great chance you’re not quite sure how to write great copy for your financial services. People often regard finances as a boring topic, and by assuming the same, you’ll make boring content. Boring, of course, equals less engagement, and less engagement equals less customers and less money.
Can you, however, turn this seemingly boring topic into something highly interesting and engaging with nothing else but your words? Yes, you can, and that’s the beauty of copywriting! First off, get out of that hindering mindset that’s trapping you into thinking that finances are boring. And then, do your best to learn precisely how to create unique content for your audience and how to, thus, have them start using your financial services, instead of the services of your competitors.
Get To Know Your Audience
Creating content for your audience starts with, of course, getting to know your audience. No copy can be successful if it isn’t aimed at specific people and if it is, instead, written in a general tone without a target customer in mind. This is basically copywriting 101, and regardless of which industry you’re in, you can’t start writing before getting to know your audience and creating your ideal customer.
Speaking of copywriting 101, here are some tips to make your content better: https://www.socialmediatoday.com/news/19-Website-Copywriting-Tips-Infographic/638383/
When talking of getting to know your audience, I’m not talking merely of identifying the target customers and being done with it. While this is certainly the first step, it’s far from the last. Getting to know your audience means really getting to know their pain points, their problems that they’d like solved, the questions they have about finances and financial services and, of course, their language.
Start Talking Like Them
Why is getting their language important? Because good copy starts with the right language, and the right language is the one that your customers are using. Check out the words and phrases they’re using when talking of finances, and then aim at repeating those same ones in your copy, so as to make the content more appealing and more interesting to your customers.
You want them to feel as if you are writing directly to them, as if you are actually having a friendly conversation with them, and using the right words and phrases will help you achieve that. Your audience will feel more connected to you when reading content that speaks directly to them and that speaks in the language they understand and they use themselves. So, one of the greatest tips to remember when writing your copy is that talking like your audience is a must.
Use Precise Data And Numbers
Financial writing requires you to be precise, so vagueness won’t get you anywhere. People demand precision when their finances are in question, and precision is achieved through clearly stated numbers and data relevant to the topic you’re writing about. Use numbers and data not only in the body of your content, but also in the headlines, aiming at attracting your audience and getting them to read on. Copywriting, the importance of which is further explained on this page, is all about getting people to read on. The headline, the first sentence, and then the next and the next, and so on.
Feel Free To Talk About Yourself
Showing you really know what you’re talking about will build trust in this industry. So, don’t be afraid to talk about yourself and even brag a little, if you have something to brag about. Sure, making stuff up is not the right thing, but neither is failing to mention your impressive returns, your prominent clients and their positive feedbacks, and pretty much anything that will establish you as a trusted and credible source of not only information, but also of financial services. Once you get established as a well-known and trusted source through your copy, people are far more likely to turn to you when they wind up needing financial services.