Skip Logic is a feature that can increase the relevancy of your survey a great deal making it more professional. The feature allows you to offer the responders a personalized experience throughout the survey based on their answers.
Defining Skip Logic
Skip Logic is programmed in a way that the feature changes the question or the page seen by the responder depending upon the answer to the current question. With Skip Logic, you can divide your survey questions through your survey software by creating branches based on the answers. Then, you can send the responders to specific branches as per their response.
Skip Logic is also called “Branch Logic” or “Conditional Branching”. Whether you are using it to assess new product launches, employee or customer satisfaction, customer loyalty, or event planning, Skip Logic makes the survey appropriate for the purpose; asking questions that apply to your target audience.
How does Skip Logic make your Survey smart?
A smart and customized survey that shows only those questions which are relevant to the responders can save the time of the responder as well as you and your company. Skip Logic helps to keep the focus on the right questions and the right answers. It avoids asking unnecessary questions to the responders making the survey process smooth and quick.
Skip Logic also helps target the survey to the right audience. If you are looking to get a response from a particular type of audience, say “dog owners” or planning to adopt one, then you can send the responders who don’t own a dog to the exit page. This way you can gather information about people who own a dog or are planning to.
If a responder has to answer the question they don’t know the answer to, it will only make them annoyed by the survey.
Asking a non-dog owner what kind of food they feed their dog will result in the responder giving you an irrelevant answer. This will only decrease the relevancy of the survey and the information.
Keeps the conversation going:
You won’t talk to your friend about California Beach if they tell you that they have never been to California.
Skip Logic keeps the survey on track and focuses on the topic of the survey. It keeps the responder from getting distracted by unnecessary questions.
How Does Survey with Skip Logic Work?
Let’s say you want to survey an audience who likes to surf. Your target audience includes those who are between the ages of 20 and 29. You want to branch your questions based on both criteria to identify the audience who fulfils your criteria.
Q. Select your age group:
- 20 to 29
- 30 to 39
- 40 and above
If the responders pick the first option then you can show them the next relevant question. You can send the responders who select the other two options out of your survey.
Q. Do you like to visit beaches for a vacation?
Again if responders select “no” you can show them the exit page. But, if the responders select “yes” you can ask
Q. Do you like to surf when you are at the beach?
If your responders select “no” you can either direct them out of the survey or ask them a different set of questions using the Skip Logic. You can ask these audience questions that you thought of for the customers who like the beach but cannot surf.
Skip Logic helps ask relevant questions and also keeps the right audience until the end of the survey. You can branch your survey with questions you have thought of for different kinds of responses. You can create as many branch surveys using Skip Logic and keep the survey short for the responder.
Use of Skip Logic
Skip logic is a popular and widely used feature of all fully equipped online survey tool. The separating of the questionnaire into distinct branches on the basis of the response from the audience keeps the focus on the topic of the survey and on the right audience.
When you need to know your customer’s opinion on your smartphone or digital camera, you can use Skip Logic. Skip Logic can help you identify who is most likely to purchase your new product. You can further ask them questions relevant to the product or about your brand.
Figure out if your employees are happy with the new car-pool service. Are the drivers good or did your employees feel uncomfortable with them? Use Skip Logic to figure out how many of your employees have used the service. Also, find out about their experience.
Are your customers satisfied with your brand? Are they willing to recommend your company?
You can use your customer experience tool to develop Net Promoter Score survey and include the feature of Skip Logic. Find out which customers stay loyal to the brand and why. Also, figure out what the roadblocks are that stop them from recommending your brand.
Figure out how many audiences will join your event, their age, and occupation. Also, figure out if they would join for the afternoon or evening event before you ask if they would like lunch or dinner and what restrictions they have for their diet.