“What do you want to accomplish?” – Most often, this is the first question consultants ask their clients, regardless of the industry they specialize in or the nature of their business. If you desire to represent your brand at an upcoming event effectively, you need to answer that question early on in the process of planning your trade show exhibit. If you need a 20×30 trade show booth or an exhibit of suitable size, it must be capable of helping you accomplish your specific marketing goals. Your marketing goal(s) will most likely involve one or more of the following:
- Increase brand awareness
- Introduce new services or products
- Grow brand presence
- Gather contacts or viable sales leads
- Demonstrate services or products
- Sign new contracts
While the design of your booth is limited only by your imagination, accomplishing your marketing and show goals should always be your priority. Below are some of the best 20×30 trade show booth ideas to help ensure a rewarding and successful trade show appearance.
Make your booth stand out. Think about the elements that will distinguish your exhibit from the rest – an eye-catching sign that spans the entire length of your booth. For example, a dazzling display of interactive video monitors will make you stand out and help you attract more visitors to your exhibit. For food and beverage brands, constructing an exhibit that also serves as a functioning pop-up shop or a cafe is an excellent alternative. Whatever path you choose, it all should be part of your trade show strategy. But the best ideas are the ones that help you better connect with your intended audience.
Proper Lighting Is Your Secret Weapon
You should carefully plan your lighting design to coordinate well with the rest of the booth elements. Keep in mind that proper light placement is essential. If your exhibit features projections, touchscreens, monitors, or video installations, they may be difficult to see in too bright light. Ensure effective illumination of all your booth elements by planning the placement of all your lights strategically. This way, you can make sure you test the lighting design well in advance of the show.
Use Different Textures and Materials
Bring your booth to life through the clever use of textures and materials. If it works for your products or brand, consider incorporating natural elements like wood, greenery, or stone into your display. By using the right materials, you can turn your exhibit into an alluring escape from the chaos of the trade show floor. Sometimes soft touches such as fabric-covered walls or plush carpeting can go a long way towards making your booth seem appealing and inviting for visitors who are overwhelmed and exhausted from the non-stop barrage of visual information on the venue floor.
Make It Functional
In order to accomplish your marketing goals, your trade show booth has to be aesthetically pleasing as well as functional. Product and services demonstrations require dedicated space, so you will want to maximize the area devoted to that purpose. You will also want to arrange your booth’s sightlines so passersby can catch a glimpse of the action. Similarly, if you are looking to sign customers during the event, it is a good and very smart idea to include a private or semi-private space somewhere in your display area, since reserving rooms on site is often difficult. Don’t forget, however, that it is important to keep your booth uncluttered and looking clean at all times during the trade show, so if you will need space to keep promotional materials or other items out of sight when not in use, think about including storage areas into your design.
No matter what the size of your trade show booth, the best way to end up with an exhibit that surpasses your expectations in terms of function and appearance is to turn to a professional trade show exhibit design firm. They will have the required expertise and experience to make sure your completed display is capable of helping you achieve all your goals.