Starting your own handmade business requires a lot of hands-on organization. Once you’ve perfected your handmade goods and have already received positive response, the next step is to make your business recognizable so you can keep growing your business. However, to do that customers have to recognize your brand so they’ll always associate a handmade good with your business. This can appear to be a daunting process, especially for newer handmade businesses, but here are five unique ways to turn your handmade goods into handmade greats.
Every new business knows the importance of a logo. Logos tell customers who you are, what your business is, and make your brand instantly recognizable. However, labels are only effective if customer’s actually see them. Labels can make goods you sell instantly recognizable whether in stores or in public. Creating and ordering custom labels online can save you both time and money. Labels can be designed and ordered in bulk and to the exact size you need for your product or line of products. This gets rid of expensive extraneous packaging costs and ensures all your products are branded effectively.
Stay Socially Consistent
It doesn’t make sense for any type of business to not have a social media profile. In fact with their ability to reach wide audiences most brands are active on a handful. To remain recognizable on social media it’s important to make sure your branding is consistent across the board. If your social media profiles are presented wildly different than one another, it confuse customers, make your business appear unprofessional, and deter sales. Certify that colour palettes, logos and fonts, and even the tone of your posts are consistent across all platforms to have your brand recognized no matter which platform your followers use.
An easy way to promote your business is to include fun freebies with online orders. These can be made to be exclusive for the season, or as limited runs. A great freebie example is a custom printed patch. By customizing the print and shape of the patch, you can create seasonal branded designs and only offer them for the first few hundred customers of that month (or season, or quarter etc…). Since patches are making a huge comeback as a fashion accessory for bags and jackets, the exclusivity will be recognizable in public areas and can even generate word-of-mouth business.
Talk It Over
One of the best ways to be recognizable is to get others talking about your business. This may seem easier said than done, but a simple way to do this is start talking about others! Use your marketing platforms to discuss and promote brands or products you’re currently using or are aligned with your product lines. Discussing other successful brands situates your business alongside theirs, meaning people will think of your handmade business when they think of other ones. This also influences the brands you’re talking about to mention yours across their own channels!
Custom printed magnets are a wonderful tool to boost recognizability because they’re relatively inexpensive and can really make messages stick. All of these marketing tools you can find in StickerYou. Maybe your handmade business has new hours of operation or a new customer service portal you’d like to promote. Putting this information on a magnet will ensure customers are always aware of this information as magnets are placed on items that are so commonly used. Magnets can be made into any size or shape and with vivid colours, meaning all your branding will retain its recognition and stick out anywhere.