Arshad Madhani is a digital marketing consultant who has worked hard to reach his level of success. He had a humble start as a child creating projects and figuring out various angles to use for selling these projects. Since he is a go-getter who enjoys the fast-moving industry of marketing, it is no wonder he has done well as a consultant after receiving his MBA from Texas A&M.
As a digital marketing consultant, Arshad is frequently asked by clients and prospective clients his tips on maximizing their return on investment (or advertising terms, return on ad spend) through social media ads. Below he shares some of his insights on the topic.
Be Selective When It Comes to Ad Types
It seems like there are almost too many ad type, nowadays and they can all be a bit confusing. Some of the most popular ad types include domain ads, carousel ads, and offer ads. Certain ad types can be quite expensive compared to others. For this reason, it is crucial that you take the time to look at the options. It is helpful to know that video ads are soaring today. Nearly all social media platforms offer a way to post videos with ease. Put your effort into creating a high-quality ad (or a few) to take your campaign to the next level and you will be pleased with the results.
Make Good Use of Custom Audiences
It is always a good idea to customize your audience. This is because your fans/prospective customers have different interests, values, preferences, and income levels.
Consider the types of people who would be in your ideal audience for your products and/or services. For instance, you might target individuals who are middle income and work in office management, if this is relevant to what your business offers. Your target audience may vary based on the particular product or service you are advertising. Make use of demographic targeting, as well as other types of audience targeting methods to get more views of your ads, as well as interest and even clicks as a result. You also might do this to target key influencers.
Combine Audiences with Remarketing and Create Super Remarketing
Remarketing is a method that lets you remind people of pages or products they already have viewed and/or liked. When you use remarketing, you can boost your engagement by 3x. Also, you can increase conversion rates by 2x. You will be able to cuts costs by a third. Use this method to push sign-ups, consultations, downloads, and hard offers.
Super remarketing allows you to bring together remarketing with viewer behaviors, high engagement content, and demographics. You already know about remarketing by this point. Interest and behavior targeting deals with individuals who are interested in what you have posted. Demographic targeting connects people who are able to afford your products or services with your ads.
Now, all you need to do is reach a narrow audience for viewing your paid social ads using the above three criteria.
Use More Than One Social Media Platform
It’s always in your best interest to diversify when it comes to how you market. Think about the different social media platforms there are available from which you can choose. Formulate a plan that will be the most beneficial to you and be worthwhile in terms of time, energy, and return-on-investment. For example, Facebook is great for longer text posts that include a video or graphic, as well as the ability to reply to comments. Twitter is ideal for shorter text and links that you can post quickly for an easy re-tweet. Instagram is your go-to for photos that include medium length text blurbs with the ability to engage within comments.
This is important because you want to reach as many people as possible through the various channels. You can test out what is most successful for your brand and optimize content across these platforms to reach target audiences.
Get More Insights from Arshad
Check out posts from Arshad on TechWebSpace.com, along with EntrepreneurshipinaBox.com to get more digital marketing insights and tips. You can also follow his blog at ArshadMadhani.com to stay abreast on any new digital marketing trends.