Let’s talk about colour, shall we? The colour of a diamond is one of the very important four Cs of diamond evaluation, along with cut, carat, and clarity. When we talk about diamond colour, though, we’re more specifically and accurately discussing the extent to which the stone is transparent. The more transparent a diamond is, the better rated its colour quality is considered. Remember, these stones are being mined from, well, mines. These aren’t clean and tidy places from which these jewels are found, which means they’re naturally bound to be affected by that environment.
So, if a diamond isn’t as transparent as it, ideally, should be, then what does it look like? Well, one end of the spectrum is transparent, and then the other end of the spectrum is yellow. Unlike report cards, though, top marks for the best of the best diamonds earn a ‘D,’ and the marks go down from there to end with ‘Z.’
Diamonds should be colourless. That’s the ideal. That’s how it should be. The more actual colour a diamond has, the less it is worth. Diamonds are predicated on the idea of perfection. The term flawless comes to mind, in fact. Mainly because that’s not just an industry term, but also a conceptual term universally understood by the consumer: the buyer, the wearer, etc…
But just as with almost everything these days comes the popular trend that masquerades as posh and the epitome of nouvo elegance, but is actually the pinnacle of garishness. Coloured diamonds are not diamonds. They are confidence man’s attempt at selling, for a higher price, what should never be put on the market at all. In fact, at one point, people were willingly paying more just so they can have a colored diamond. They should not be a ‘thing’ in the first place, and they certainly have no place in diamond engagement rings.
There’s a great scene in a film called Beautiful Girls wherein a down-on-his-luck snow plow driver presents the diamond ring he’s purchased for his longtime on-again off-again girlfriend to his friends. His friends pick him apart because he’s gone ahead and bought what they call ‘a brown rock.” He defends it as a new trend and says they’re trying to create a new market, to which his friends respond, and I’m censoring here: ‘They were calling it pee, but they weren’t moving any units.’ Their point: beautiful diamond engagement rings should not be colored.
The allure of the oddity, that which is difference or purposely bucks the establishment for the sake of disrupting the status quo, has become more and more appealing in the past decade. Personally, I don’t find yellow or brown diamonds terribly romantic, alluring, or attractive. They would not be pleasing to either my eye or the eye of anyone else I know or respect. That being said, they lack the one thing that makes diamonds the commodity they are (from a financial standpoint), and the commodity they are (from a social standpoint): timelessness. The elegance found in simplicity should never, under any circumstances, be overlooked. There is a reason why diamonds are forever: because you should never mess with a classic.