Getting your website a better Google ranking isn’t an easy business, but it’s a crucial one nonetheless. The higher your rank is, the more credible your website is and the more traffic you’ll get on your website. And more traffic means better numbers, which translates into more ads and consequently more money. Search engine optimization is key to growing your business online, and that’s why if your website is SEO friendly, then your business will grow. One of the most important SEO strategies is backlinks, which should be an integral part of your strategy. Backlinks are websites that link to yours, so it’s basically a recommendation of your own website. The problem is several websites resort to shady tactics to build backlinks, which isn’t something you’ll want associated with your business. These are some SEO tips and hacks in building backlinks.
An easy, efficient way to start building backlinks is guest posting. It means you’ll contribute to the content of another website in exchange of adding a link to yours. Whether the links are directly in the text of your contribution or in your author profile, either way it leads back to your website, which makes it a backlink. Make sure to contribute relevant, meaningful content, though. You don’t want your website’s name associated with poorly written content or clickbait posts relying on sensationalism.
Create data people need
Another reliable way to get backlinks is through creating content on your website that people are sure to need. By doing so, you ensure that people who will see the information –– and have enough integrity –– will link back to your website. The type of data you can use has to be relevant and consumable, so that people would be inclined to share it. The visuals take the cake in that department, from infographics and tables to videos. The important thing is doing it right, because hundreds of links to your website mean nothing if you don’t implement the proper strategies like this one. This article https://seojet.net/blog/build-backlinks/ discusses the importance of properly building backlinks and goes into details about how to do it.
Putting enough effort into public relations is more relevant than you might think. Eventually, backlinks mean more marketing for your website and more exposure. You can try to do that by actually reaching out to news and media outlets. You could let them know what your field of expertise is and how you can help their features and reports. In exchange, they’d link back to your website. Whether you’re providing them with news on a certain field or inside scoops, dealing with media outlets could prove quite rewarding to your backlink strategy. Press releases are also another way of dealing with the media. Say you’re a rising startup and would like to get some media coverage. Create a professional press release and send it to media outlets. Those who will be interested and actually feature your business will link back to your website, which makes this a two birds one stone situation. You’ll have gotten media coverage and gained backlinks as well.
Broken link approach
The broken link strategy is quite an efficient one for a simple reason. Even websites with the highest levels of maintenance suffer from the occasional broken link, if not more. It’s a problematic issue because it means users will suffer when these broken links appear on screen. What you’ll do is search for websites with content relevant to yours, browse through the links till you find a broken one, and then offer the webmaster to replace it with a working one from your own website. That way you’d have gained a backlink and fixed another website problem. The cool thing about this approach is the fact that you don’t need to create content specifically for this to gain backlinks. You’ll just use the content you already have for the benefit of another website, and yours.
Shameless self-promotion is actually another excellent way to earn some backlinks. It’s simple. Find a website or a blog with content similar to yours and offer them to collaborate. Send them a link to an article you think would impress them and wait and see if they link it to your website in a new post or article. They’d have gained good content and you backlinks.
Credibility is key
You have to remember that, at the end of the day, nothing is more important than your credibility. That means you cannot afford to have backlinks on shady websites, or even acquire backlinks in questionable methods. When people see a link to another website, they assume it’s reliable and trusted. Where they see those links, however can change that whole perception of your business. It takes time and some planning to figure out a successful SEO strategy using backlinks, but if done properly, it can take your business to the next level. The important thing is to do things right so that you don’t lose your clients’ respect.
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