So you are a young brand trying to get your name out there. The market is hot. The competition is at its peak. The customer pond is getting smaller. What else can you do?
Go back to your brand’s roots. As the brand owner, ask yourself what made you believe in it in the first place. Look into the very heart of it and hear every beat. What does the pulses say?
Carrying a brand takes dedication and loyalty. Numerous brands in the market would often lose sight of its purpose and that is where the downhill starts to happen. The trust starts from within and it echoes organically. Translate that trust into making the brand distinct. What would compel the market to buy and keep on buying?
There are definitely more questions than answers but branding is far simpler than what the industry paints it to be. It starts with an idea. And proper timing.
Building a strong brand persona that resonates with the audience
A brand’s persona should be simple yet bold. Familiar yet cunning. Convenient yet distinct. What they have in common is being relatable. You can start with a simple online presence that would allow your brand to evolve into this – social media
It is all about choosing the right channels to target the majority of the market. Create the niche that can set the brand apart. It does not have to be superb and magnificent immediately. Start with a social media buzz. Creating brand mystery is an exciting and effective way of planting the seed. Social media is all about engagement and finding an effective social media management resource can be tricky.
Website builders like Sitebeat PH offer automatic listings for your eCommerce website on popular platforms such as Facebook, Instagram and Twitter.
Apply a lead time on the social media buzz then move on to a more concrete social media promotion. Brand retention creates a strong online brand presence. Keeping your brand in the know and the in the loop makes customers take a second look. Curiosity is a marketer’s foot in the door. With the social media cross-selling capabilities of website builders, you can turn brand curiosity to brand familiarity.
And the rest as they say, is history.
Strict house style guide for consistency
Of course, branding is not just about the persona, it is also about how you want to be identified as. A house style guide is the best way to make sure that your persona’s voice and its personality remains consistent across all media. This includes, but are not limited to:
- Logo design and Tagline
- Brand design (colour and font combinations)
- Brand voice (formal vs. informal, business vibe vs. hip vibe)
Specify how you want your logo to appear on banners, posters, websites, and cards. For your content, make sure everyone involved in your business knows more than just the branding voice, but even the nitty gritty details of copywriting like spelling and grammar standards (British English vs. American English vs. Local language).
The way you shape your brand and its success depends on how you plan on representing yourself online. The way you create a representation of your brand and what you do on your social media channels will become your identifier — this is how customers will remember you. So make it count!