Instagram is one of those social media platforms with a very high number of users. Actually, more and more people are joining this platform. Why? It makes your business better when you get a good number of audiences.
Nevertheless, it is one thing to have people following you, and it is another to have the right audience following you. Also, having your followers increase each day may turn to be an uphill task, and you may watch others grow as you get stuck in the same place.
That is why; you should familiarize yourself with Instagram analytics if you are serious with your business and want to watch it grow fast. You see, Instagram analytics helps you to know who is following you, posts that are trending well, what time your audience comes around and the like. Without much ado, let’s dive in.
1. The Audience Analytics
Knowing who your audience is on Instagram is very crucial. With that, Instagram analytics has made it possible to give you the most vital and beneficial details of your audience. That is, you can now tell the topmost countries your audience come from, their age bracket and gender.
More to that, you will know the day of the week, and the time your followers are online. This is specifically crucial because it helps you to know when you should be posting and which day you should be doing so. That increases the potential of your audience seeing your posts immediately you post it.
2. Stories Analytics
You definitely have to post stories so as to attract your audience. And of course, you need to post them frequently. An expert from New Marketing Labs says that they can help choose the right audience for you. However, you bet that they will analyze your Instagram stories to bring the perfect audience on your way, right?
It is through stories that your audience will get to know more of you and your business. You will get more exposure and new followers.
It is crucial to understand how your post is doing each time you post it. This is how you know if you are giving your audience what they need or ‘junk’. It is crucial because it saves you the trouble of losing followers and gives you the privilege of getting more followers. So, follow the post analytics so that you can evaluate how it is doing.
Find out the number of interactions your post had in the last one week. Check if you have new followers and the number of comments made by visitors in your account.
Even better, you can tell how many distinctive accounts your post was able to reach.
4. Your Profile Analytics
You can access your profile analytics on your profile. It shows you a whole week’s analytics to help you know how your posts are doing. You will get to know the number of times through that week that your posts were seen, and how many clicks your website link received from the visitors. Not only that, you will see how many of those who visited your profile took action.
More so, you will see how many times your account has been mentioned. Even more, details of visitors clicking on your call to action link will be visible.
You see, that’s how profile analytics can be of great help to you.
5. Brand Analytics
You will always go by the wrong brand if you do not use brand analytics to know how your brand is doing. It is this analytics that tells you if your audience loves the brand, what they love about it, the reactions and the like. If through the analytics you realize that your brand is not reaching the right audience, Firestrike says they can help you achieve your goal. They help businesses reach the perfect audience that makes your brand stand out.
The Final Line
These analytics are crucial for any business to stand. They may be few, but they will do great things to your Instagram account. Why? You will be able to understand the direction your Instagram should take to make the right people follow you, make more sales and profits through your account.
To read more on topics like this, check out the social media category.