If your business is not on Instagram, then you must be missing out. Instagram has become a platform that you cannot ignore. It is a great marketing avenue that encourages the use of visual aid thus creates customer engagement like never before. It has your business in the hands of your buyers, meaning that you will need to step out of your comfort zone and engage your target audience. Instagram marketing is a tool that links you to your customer.
If you access your Instagram profile daily, then you must notice business ads on your feed. While other brands prefer to use influencers and sponsored ads others prefer to use Insta bots to automate their account interactions. The beauty of Instagram marketing you are not restricted to specific methods of adverts or marketing campaigns. You are however required to post the right kind of content to remain relevant. That said there are simple tricks to ensure your Instagram Marketing game is on point:
- Switch to a Business Profile
If you don’t have a business profile, you should consider the switch immediately. This profile has so many benefits that you cannot afford to be missing. First, to switch to a business profile is quite easy. You simply go to your settings and click on the “Switch to business profile,” and you are good to go. Some of the advantages that come with this profile include; a contact button, ability to post links to your websites, ability to publish and boost ads and access to so many free tools. Other than a professional look, a business profile is tailored to accommodate most aspects of a business.
- Use of Influencers
One way of effortlessly reaching your target audience is through using influencers especially those in your line of business. Influencers pride in having a large following and a ready audience. They use their profiles to influence purchase and create engagements with consumers. Some even go ahead to demonstrate the use of your products or services. More and more people are buying services or products based on what they see on their feed from the influential people they follow. Influencers are slowly taking over social media marketing and most specifically Instagram marketing thanks to its visual capacity.
- Instagram Stories
The benefits of Instagram stories to brands are endless. These stories appear on the top of the feed where every Instagram user is already looking, which makes Instagram stories readily clickable and easy to explore. They allow a variety of experimentation on posts, which makes it a crowd puller. You can post short or live videos, written statutes, Q&A stickers, and even boomerangs. They also allow verified users and business profiles with a following of more than 10,000 to post their links. More interestingly, you can re-post posts especially in case of partnerships or customers’ reviews. However, you should note that Instagram stories last up to 24 hours.
- Create Sponsored Ads
This feature was exported from Facebook. Before Instagram ads could only be viewed by follows, today brands can promote their adverts to anyone who fits their target audience. Instagram ads allow you to customize your ads to suit your target audience. You can manipulate the demography of your clients that you are targeting like their country, the sex, and even the age. You can also control the ad budget to fit your financial capability. Ads can be from as low as $5 to as huge a budget as you would prefer. Ads allow you to explore newer audiences and create engagements and interactions. Always make sure your ads are easy to interact with and attractive to capture attention. Do not shy away from using the different types of visual aid like videos, photos, stories, etc.
- Use of Relevant Hashtags
Hashtags tag your content to make it easily discoverable by others. It has become essential and quite common to add hashtags to posts. Hashtags are used to generate displayed feeds on Instagram as they highlight the interests of the users. This shows that brands need to employ this to make their adverts more visible to those interested in their products or services. However, always avoid overuse of hashtags and do not spam. Always keep your hashtags relevant to your brand and employ the use of branded hashtags.