All different digital marketing and search engine optimization (SEO) companies have their own pros and cons. However, it is common to see them excel in one specific part of digital marketing and SEO, rather than on all the different elements. Email marketing, meanwhile, is often forgotten, as was shown in a 2016 study. What this demonstrated above all else is that what is lacking in most strategies is the connection with those who come to the page. Traffic is easy to attract, but it is a lot more difficult to retain, in other words.
Digital Marketing and Search Engine Optimization Open and Click Through Rates
The first thing you have to understand tis that there are open and click through rates in email marketing. The open rate, meaning people actually open the email, should be at least 32.5%. The click through rate (CTR), meaning that people actually click on what is in your email (or any other form of advertisement), needs to be around 6.5% for it to be classed as effective. Others have lowered those percentages somewhat, because they feel it is too hard to attain. But by working with a good digital marketing and SEO company, one that is well-versed in all the different elements of this type of marketing, you should be able to meet and exceed those targets.
5 Key Tips to Get Better Open Rates and CTR
Ask people who come to your website directly if they want to be part of your email or marketing campaign. It is unlikely that many will agree, but some will, particularly if you incentivize them with things such as discounts, free ebooks, or the chance to enter competitions, for instance.
Make sure that your ad speaks out immediately. This is particularly important with email campaigns, where your subject has to encourage people to actually open the message. It also has to be written in such a way that it doesn’t look like spam. It is a known fact that 47% of people use the subject of an email to determine whether or not to open it.
The content of your marketing material has to be fantastic. If you have managed to get people’s attention, you need to make sure that you keep it. You can’t do that with dry, boring material. You have to offer your readers something fresh and new, that encourages them to keep reading.
Make sure the right people receive the right marketing communications. Some people, for instance, live on Facebook, so they need to be targeted with your advertisements. But you can’t simply create a blanket call to action (CTA) asking people to check you out on Facebook. Instead, you need social media, email, circulars, flyers, paper advertisements, and so on.
It’s all about timing. This lies at the heart of all forms of advertising and marketing. It is vital that your ads are seen at the right time by the right people. If your demographic is working class, then there is no point you exposing them to advertisements while they are at work. There are also time differences to take into consideration.