We live in a new and exciting era in which digital technology has become a staple element in social and economic life. As a result, any results-driven marketing strategy must feature an infusion of digital media and technology. There is no shortage of channels that help to facilitate this, however, as with anything else, these channels aren’t all equal in quality and effectiveness. A proficient manufacturing marketing agency will use these channels to improve the visibility of the brand being promoted and subsequently boost sales. Today, we will explore the 6 best digital marketing channels to use when you need to grab the world’s attention and get your message out there.
Choosing the Right Digital Marketing Channel
You can assess the quality of a digital marketing channel by looking out for certain features. One such feature is popularity. The channel you select should be one that is used by a wide range of people. The more popular the channel is, the more likely it is to help you reach a wide audience. Another desired feature of a really good digital marketing channel is flexibility. The channel needs to be flexible enough to be tailored to suit the business’ needs or goals.
A Corporate Website
The connection between a great website and business success is clear. All the enterprises that are making big waves in the global economy have websites. Notably, substantial investment is applied in order to ensure that the websites don’t just occupy space in the virtual landscape but rather that they function as effective marketing tools. All it takes is a cursory glance to recognize that these websites are professionally designed and maintained and that the content is strategically crafted, selected and placed. The most current websites integrate the use of artificial intelligence such as chatbots that allow each user to have a one on one interaction with a virtual customer service representative.
Smart businesses have been able to leverage the power of email to reach existing and potential clients around the world. Through email messages, new promotions, products, and innovations can be introduced to the target audience. Corporate newsletters, promotional flyers and videos can be shared through this channel. Additionally, the advent of personalized emails that inject an intimate ethos into the message being delivered and appeals to clients on an individual level has made email marketing an even more impactful marketing tool.
Blogs are great tools for businesses to use to grab and maintain the attention of the target audience. Through the integration of information sharing and SEO, blogs help to pull more customers towards the brand being promoted. Today’s business blogs are integrated into corporate websites as companies seek to centralize their online presence.
Pay Per Click Advertising
This channel allows companies to outsource some of their marketing work in the virtual space. Essentially this entails offering a reward for each click that brings a visitor to the company’s website blog etc. Through pay per click advertising, a company can insert itself in blogs, websites, social media platforms and other virtual spaces owned or operated by others. This increases the reach of the marketing campaign because the promotion gets exposed to a wide range of audiences.
When it comes to popularity, social media platforms tower far above all other digital channels. This is why commercial entities cannot afford to neglect this channel. Through corporate accounts on platforms such as Facebook and Twitter, companies can maintain relevance and keep in touch with their client base. One of the advantages of social media is the ease with which video content can be integrated, allowing for an audio-visual engagement which stands out against the typical written content. It is also a good idea to place advertisements on these platforms. The current trend is to insert links to corporate social media pages into the company’s website.
Content Marketing and SEO
All of the channels explored here need strategically crafted content in order to be effective. Even video content often needs to be scripted. Search Engine Optimization (SEO) helps to position your business at the forefront of the virtual world. Expert content creators know how to adjust the voice and tone of the information to appeal to the desired audience- your prospective (and current) clients. These professionals are also able to identify and apply keywords, tags, descriptions and meta-descriptions in a way that ensures that your brand not only stands out but also stays in front of the competition in the virtual world.
Of course, success in the use of these digital marketing channels is hinged on the time and capital that is allocated. If the right investment is made, however, the results will be fruitful for the business.