Whether you’re on a large organization with a corner office with a view to die for, if you are not on Instagram, there is a 500 million-user market you are missing. Instagram is the type of platform that cuts across all seas, ages, and demographics.it give you boundless possibilities in curving a niche while engaging with potential customers and clients at an almost face-to-face level.
Starting from zero and going to viral may seem like an impossible task, well it is, but here we will show elaborate a few tips on how to get the ball rolling.
- Determine Your Objectives
When it comes to marketing, no wholesale solution can work for every business. You need to know why you are putting your brand on Instagram for the get-go. There are varieties of reasons why other brands are on IG. Some use Instagram to direct web traffic to their website. Some brands use it for publicity, while others use it for its e-commerce features. When you find your purpose, you can set objectives that will help you meet that purpose.
- Think Of How You to Represent Your Brand
You need to figure out how you want to present your brand to the public to meet the objectives you set for yourself. This covers every aspect from the bio, profile picture, and even the gallery layout. The goal is to peak user interest; they have to be intrigued by what they see as soon as they land on your profile page. Also, do not forget to have details like your website and other social media pages on your bio. Read more on The Small Business Blog
- Plan Your Content In Advance
The world of Instagram is highly passed. New content is continuously coming through the home screens of users. The process of making content can be fun but time-consuming. You need to have a content creation strategy to be able to stay relevant. A content creation strategy is also important since you might not always have the time to create content. Working without a plan can also make your feed appear haphazard and without form. Your content needs to resonate with your target audience and go well with the themes that your brand stands for.
- Keep It Consistent
Always ensure that your visuals and words remain consistent with your ideas, values, objectives and they resonate with your target audience. This might mean using the same fonts, theme colors to reinforce a consistent editing style. Consistency breeds familiarity. With this familiarity, your followers and Instagram audience will come to associate what your post with your brand.
Consistency should spill into every aspect of your Instagram account even your captions. The language you choose to express your brand’s copy should be in a personality or tone that remains forever associable with your brand.
- Work on a Hashtag Strategy
When you are planning, your posts think of the kind of hashtags that your target audience usually searches for while going through feeds. There are nifty tools that you can use like the Hashtagify tool that can help you to determine the best hashtags to apply to a specific audience.
While hashtags connect you to a variety of niches, please remember to keep it subtle. Too many hashtags can make your posts cryptic and swampy.
- Fill out Your Bio Strategically
Unlike LinkedIn and other business sites, Instagram is a casual place where things fun and lighthearted. With this in mind, think of using the Bio portion of your account in a way that humanizes the brand. When it comes to everything Instagram, always layer a hip, casual, and free outlook on top of the business machines. Just think of it as a place where your brand can hang loose while doing a little business on the side. So be creative without sacrificing your clarity. For the best results keep it a reasonable length, not too snappy and defiantly, not too wordy.
- Offer Discounts
Everybody likes a good deal. If you are running an e-commerce venture, offering discounts is a sure fire way of boosting those Instagram followers. You can offer your services or goods at a discounted price to people who follow you on Instagram. You can shore up the numbers by offering further discounts to followers that share and encourage people to like your content and follow your page.