According to the Pew Research Center, around 72 percent of the public uses some form of social media.
As a business owner, this is great news, as it means that social media is a big opportunity for you to grow your business and reach new customers.
But, having a social media page alone is not enough. In order to be successful, you need to make sure you’re engaging with your audience on your social media platforms.
How do you do this?
Check out this guide to discover the top social media engagement tips.
1. Respond to Comments
Responding to comments is one of the best ways to improve your social media engagement and in turn, increase your ROI.
By responding to user comments, you turn your social media posts into a conversation rather than just a monologue. Responding to comments shows your followers that you value their opinions and feedback, be it positive or negative.
When responding to positive comments, make sure you’re showing your appreciation. When responding to negative comments, make sure you’re offering a solution to the problem that’s being presented.
For example, let’s say you run a clothing company and a user leaves a comment on an Instagram post saying they ordered an article of clothing and still haven’t received it. You can respond to the comment by first saying you’re sorry the order is taking so long. Then, ask the user to DM you with their tracking info so you can resolve the problem.
Not only will this make this specific customer happy, but it’ll also demonstrate to your other customers the transparency and honesty of your company.
2. Encourage People to Like, Share, and Comment
Every time you post on social media, you should be encouraging your followers to like, share, and comment.
And, don’t be afraid to offer an incentive to do these things. For example, you can run a giveaway contest in which every time someone tags and shares your post, they’ll be entered in a drawing to win a specific prize. This is a great way to get your content out in front of a wider audience who likely wouldn’t come across your page in an organic way.
3. Ask a Question
Asking a question is another easy way to increase engagement on your social media profiles.
When you ask a question, customers are more inclined to leave a comment on your post. For example, let’s again say you own a clothing company. You can create a post that showcases two different pictures of someone wearing two different dresses. Then, you can say something like, “Which dress do you like better for date night? Comment below.”
This is a great way to incorporate your products into your posts in a way that is engaging and not too sales-y.
Are You Ready to Improve Your Social Media Engagement?
Now that you have these social media engagement tips, it’s time to put them into action. Before you know it, your followers will skyrocket thanks to these tips!
Be sure to check back in with our blog for more social media-related tips and tricks.