There are more than 1 billion users on Instagram, and out of these 500 million users engage there daily. And, not just engage with their best friends, they engage with brands also – 10 times more as they do it on Facebook.
As around 60% of the users use Instagram for finding out new products and over 200 million pay a visit to the business profiles at least one time daily. So this is the leading platform where you are needed to focus on really.
Here is the complete elaboration of, what are sponsored posts on Instagram, how to target your specific users on Instagram by creating ads and which of the ads must be used?
What Are Instagram Sponsored posts?
The sponsored posts on Instagram (sometimes, which are used for referring to the promoted posts) are on-platform organic posts for which you pay.
While making use of the sponsored posts, you don’t create a wholly new ad, made by the same creator. However, in actual you make the exact same post – everything including engagement – to be viewed by more users.
They seem exactly like the other kinds of Instagram ads. Just like the different options of the Instagram ads, still, you are needed to opt for some targeted criteria. Buy Instagram Views If you use the truly promoted posts which are made for the platform, you can easily boost your post and then choose the targeted audience on the basis of their interests, locations and ages. It is a bit more limited; however, it is quite simplified also.
Such posts will appear only on Instagram, but you can achieve your objective of driving the traffic towards your website and add in the chosen URL along with the action buttons. If you run an engagement-based sponsored posts as you use the tool of Ads Manager tool, it is possible to select the Instagram post from past of your profile and after that use each of the placement and targeting features available typically on Instagram and Facebook.
In such case, all of the engagement which you receive on or off the app will get transferred to your posts as you run the campaign.
There are two ways of using ads with posts. Both of them are good, and it entirely depends on you which one should you choose?
- Promoted posts: These posts allow you to use action buttons and links, and they are a very simplified form of the ads creating a tool for the things that feel overwhelmed. Having that said, the targeting of these posts is much narrow and don’t have many retargeting abilities; thus this option is better for the brands that have a large and general audience (also for local brands) as compared to those brands having super niche-based targeting requirements.
- Sponsored posts: These posts are made through an ad system, which provide you a cross-platform and wide range reach and targeting abilities. Also, you can include actionable buttons also along with the URL. The making of sponsored posts takes a bit more time and doesn’t perform into the apps. However, each of the reason and benefit recommends that the sponsored posts have appeared to be one of the best ways for going for many businesses. The added bonus with these posts is that if you use multiple placement kinds, you can see the overall decline in the CPC cost also.
How to Make Sponsored Posts on Instagram Using Ads Manager
Making sponsored posts by using Ads Manager appears to be incredibly easy.
Firstly, go to Create Ad Page on Facebook and then select “engagement” as the objective. After this, you will choose the targeting. Here, you can become a bit strategic. You can have three things in your mind: targeting a lookalike audience, getting particular with your niche and targeting high-value audience. Use these things while targeting specific users on your account. And while doing this, it is also possible to keep the audience general and broad.
This is the real beauty of the engagement posts – as long as posts are relevant, these can work with any sort of audience.
Next step is to pick the placements and the budget.
Talking about the placement, always remember that for gathering engagement or using it for the benefit, you will be needing to pick the platform where users can view this engagement (likes, shares, and comments) actually.
Now, look for creatives. Luckily, the sponsored posts that are made on Instagram have absolutely easiest creatives for being made as you only need to pick a creative which has been made already.
Be sure to pick the Instagram version for the posts, if you own Facebook lookalike. Also, include action buttons.
Lastly, review the ad and then submit it.