How to do instagram marketing strategy 2022? It is the most important question that has been raised, especially since the social platform incorporated special functions for businesses, such as the marketplace.
Let’s see what tricks and strategies you can’t help but implement in your business profile or even your own personal brand:
Data And Metrics Everywhere
Business or creator profiles allow you to track your content in detail, you can see the impressions your content has had, where your audience is from, how old they are, what gender they belong to and more. Continuously monitor your data to extract valuable insights that will help you enhance the comprehensive content of your brand. The best thing is that these tools are completely free.
Turn Instagram Into The Gateway
The platform allows you to display your content in various formats: videos, carousels, illustrations, stories, reels, among others.
You can take advantage of this free platform to show your buyers how your product works, displaying it in the most attractive and desirable way possible.
In addition, it allows you to connect your account to your virtual store and display the prices of your products. Once potential buyers have seen enough, they’ll hit the buy button and the rest is history.
Interact Where It’s Worth It
Another tool that will give a lot of value to your brand and your marketing strategy within Instagram is to interact with the accounts or the followers of the accounts that are related to the theme or category of your brand.
Look for questions that have remained unanswered among the comments of these accounts and take the opportunity to position your brand as the solution they were looking for. It is important that you be attentive to one-on-one communications.
Affiliate Marketing on Instagram
Basically it is about your brand being promoted by influencers. The form of payment is usually a percentage of commission per click or for sales generated.
Why is it a strategy that gives good results? Regardless of the number of followers that the person or people you choose to promote your service or product has, it has been shown that users are more relaxed and entertained (therefore more receptive) when interacting with those they consider their peers or trainers of opinion
Simply put, people are more likely to fall in love with your brand and want to buy your products or consume your services.
In addition, it is usually used in very specific circles to make it more effective. For example, if you sell video games and notice that your number one product is Call of Duty, it will be very effective for you to associate yourself with influencers who stream first-person-shooter games.
The Tool That Will Help You Boost Your Marketing Strategy On Instagram
To maintain a comprehensive digital marketing strategy, it is essential that you can keep your communications and metrics in order. Without a CRM that channels your communication channels, it will be impossible to keep up with the news of each active profile you maintain on social networks and that could lead to a fatal error in your strategy.
Clevr allows you to combine different channels such as WhatsApp, Facebook Messenger and now Instagram so that you can do a detailed follow-up and have all the information in one place. You’ll be able to understand which channels are performing best and target your marketing efforts there!
A Chatbot To Serve Them All
As we mentioned, it is important that you are attentive to your communications. Nurturing a personalized and close link is something that potential customer’s value. To respond in record time, clevr offers a chatbot to answer queries both during and outside of working hours.
You can attend to both your WhatsApp, Facebook Messenger and Instagram messages in one place. The chatbot will also indicate to the user the waiting time they will have until they are attended to if contacted during business hours.
Measure Customer Satisfaction Effortlessly
In addition, Clevr have the ability to send satisfaction surveys to customers that are automatically reported in your metrics dashboard. You will see updated results as responses are generated.