The introduction of the Instagram algorithm has made it challenging for brands to get enough likes and shares on their posts. With increased competition, users are looking to grow their Instagram for money-making purposes. This has led to the use of less than savory practices, such as buying fake followers. However, this is not the best way to grow your account. Read on to discover some of the things you can do to grow your account instead of buying Instagram followers.
- Optimize Your Account. Before you begin worrying about how to gain Instagram followers, ensure your business Instagram profile is fully optimized. Your Instagram bio is the “homepage” to your account. Your biography, profile image, username, and image captions explain to people who you are. Your bio is the foundation of your brand identity. The link to your bio is the one spot to drive Instagram traffic to your account. Ensure your username is as search-friendly as possible. Stick to your actual brand name. If the brand name is long, shorten it, but do not add numbers or special characters.
- Create Great Content. Instagram users love entertaining and engaging content. The more engaging your content is, the more likely your followers will like and share it. Ensure you stick to one aesthetic like the color scheme that aligns with your brand image. You can use filters to ensure a cohesive and visually pleasing aesthetic. Sharpen your photography skills to produce quality photos. Remember that words matter to your followers. Use engaging captions that showcase the meaning of your brand and why your followers should care. Allow your content to set you aside and define your brand’s image.
- Consistency. If you get followers in the beginning, you do not want them to forget you. As such, avoid posting content at random or haphazard times. Keep a regular posting schedule. The best strategy is to post a few times a day to prevent spam. Whatever the cadence you choose, keep it consistent. Sticking to a schedule allows your followers to know when to expect content from you.
- Hashtags. With great content and a schedule, it is now time to increase your reach. The first thing is to make your account public. You can then begin to maximize your hashtag use. You have the freedom to choose your ideal number of hashtags to use, but 11 hashtags are a good starting point. Use hashtags that connect to your brand and target your audience. For instance, if you have a restaurant in New Orleans, LA, a hashtag like #bestfoods may be too general to make a connection with your target audience. Something specific like #eatnola may increase your chances of getting seen. The hashtag should be more specific to your niche. You should also create a hashtag that has fewer posts uploaded on it.
Gaining followers by hand may be time-consuming, but it is the secret to creating a strong brand image. Since there are multiple aspects of your account to consider, you may not keep a clear mind. This is where Growthoid comes in. Growthoid grows real Instagram followers by engaging with accounts in your target audience.