Flyers were around before pop-up ads, and still trump the digital medium. Leaflet printing as a traditional tool has stood the test of time and is still a fairly reliable mode of promotion and advertising. Not only is it easier to find and keep something physical and tangible, it’s just that much more difficult to dispose of compared to pop-up ads and spam e-mails of course. Here are some timeless and modern tips to incorporate in one of the oldest forms of advertising.
Less is More
The main goal of sending out flyers is to grab attention and keep it. Too much information on your flyer might turn off audiences from reading it. Keep your words to a minimum. Choose just to leave in important information as you can go in-depth later on by providing links to a website or discussing more through your contact numbers. With the cost of leaflet and flyer printing coming at a hefty price, putting less is not just easier on the eyes, it is also easier on your tight budget.
Make Your Font Types Uniform
We don’t mean for you to use just one font type, as various font types can be paired with each other to promote a complementary visual appeal, but keep the font type uniform to your brand. Showing consistency in your promotional material, even from digital promos to printed promos, strengthens your brand and makes you more memorable. Or you could do the opposite. Certain studies suggest that using standard font types like Times New Roman, Arial, and Calibri, throughout the whole page has been seen and read by people so many times that it tends to be forgotten when read. Choosing more unexpected font type choices could lead to a bigger attraction to your brand.
Design with a purpose
For starters, it’s 2018; it’s no longer valid to use WordArt for flyers unless you’re using it ironically. Always have a purpose for your design in mind. Depending on the purpose of your flyer, its design plays a great role in delivering the message. Teasers, for example, are fairly minimalistic, choosing to show only very important pieces of information such as contact numbers, website URLs to social media, logos, product name and the like. By providing only a handful of the information it promises, it garners attention and generates mystery regarding the product; just enough to be interested, not too much to forget. On the other hand, informational flyers must either raise questions or answer them for your customers. It must show the purpose of the product through limited visuals or simple to remember captions. The form is the message, and how effectively you present it reflects how effective it is with your demographic.