Currently, Tik Tok has about 1 billion active users. And this number is growing more every day, making it a high commodity for small influencers and businesses.
However, to go viral on Tik Tok, you must understand how to increase your TikTok engagement rate. So keep reading, if you want to become the next big thing!
Audience Engagement Theories
Engagement on TikTok can be hard to understand. But as a beginner Tik Toker, you must understand the 3-second rule and the batch theory! The 3-second rule refers to the first 3 seconds of your video. More specifically, the amount of engagement you get within those 3 seconds.
Similarly, the batch theory refers to the way Tik Tok showcases your video. For example, when you post a Tik Tok, the algorithm will showcase it to a smaller “batch” of viewers to test its likability. If your video performs well with the small-batch, then your video will be showcased on larger “batches”.
So in theory, you want the first 3 seconds of your video to be highly engaging. And in turn, the engagement on your first batch will be good enough to show on the “For You Page”.
Don’t over Use Hashtags
Firstly, audience engagement does not increase if you use more hashtags! In contrast, if you use more than five hashtags, your video is likely to not be shown in the algorithm. So how should you be using hashtags?
Well, the best way to use hashtags on Tik Tok is by searching up popular hashtags that are not overly saturated. You see, popular hashtags like “Foryoupage” are overly saturated. And this causes your video to get lost in the millions of pages of similar content.
However, by using middle-line hashtags, you’ll reach your target audience, without getting lost in repetitive content. So always pick hashtags that relate to your video but have less than 250,000 posts attached to them.
Only Post Relevant and High-Quality Content
If you want a TikTok audience, then you’ll need to post original and creative content. You should also post high-quality videos and invest in your videos when you can.
For example, a $10 ring light can go a long way. Or just take the extra time to play with the transitions or other editing tools. But overall, if you’re authentic in your videos, your TikTok engagement will grow.
Be Consistent and Patient
TikTok marketing and engagement take some time. It does take some time to grow your profile. However, if you post at the time every day, then you will see your Tik Tok engagement increase.
But you also have to be patient with followers and like. Even with consistent and high-quality posts, it will take time to grow. And this is why many people choose to buy TikTok followers. And this is a completely viable option as well if you want faster results.
Increase Your Tiktok Engagement Rate Today
If you follow these simple rules, your Tiktok engagement rate will increase. But overall, having a positive attitude and determination will make a huge difference.
If you liked this article, explore the rest of our blog page for similar topics about social media and marketing!