We as humans are a tactile bunch, we love using our senses when assessing situations. This includes assessing the latest product that a business has to offer. While copywriting has been used extremely successfully for many years it only offers text as a persuasive method to getting customers to buy your products. Using video adds a whole new dimension to your advertising and promotional activities. Research has shown that video conversion rates are much higher than those achieved with traditional text adverts.
Why should you use video in your promotions?
Video can easily be integrated into your existing promotional material. Despite contrary beliefs, video marketing is not all that expensive. Freelancing platforms like Freelancer.com is a great place to find freelancers who can assist you in the production of professional, yet affordable, videos to promote your products. Let’s take a closer look at some of the other advantages of using video in your business.
Videos boost sales figures
Study after study has shown that you can expect an increase of around 74% in sales if you add a video to your products marketing material selection. This is especially true when looking at e-commerce businesses. If you add for example an instructional video to your website, you can expect that more customers will be interested in your products. The benchmark for measuring the efficacy of advertisements is conversion ratio. The higher the conversion ratio, the higher the efficacy of the advertisement. Videos have much higher conversion ratios than other methods of advertisement.
Videos have an excellent ROI
Advertising is an investment in your companies productivity and sales. As is the case with all other investments, we look for a higher return on investment figures when investing hard earned money. The ROI figure on videos is far greater than that of any other method of advertisement. This is especially great for companies with smaller budgets for advertising since more of the money spent on creating a video will lead to direct sales or conversions.
Videos are search engine friendly
Search engines like Google use metrics to determine the rankings of search results. One such metric is the time that visitors spend on your website. Videos lead to visitors spending more time on your site and in turn, increases your ranking in search results. It is a well-known fact that being on the first page of Google search results has a significant positive impact on sales. Videos can help increase your online visibility and is great for converting visitors into customers
For more advantages of using video in your promotional material, visit this blog!
Can I produce my own videos?
Yes, you certainly can. While using a professional videographer is great for keeping your website as professional as possible, it is completely possible to create your own videos. All you need to do this is a good quality video camera and video editing software. Since cameras can be quite expensive it is best to make sure that you have adequate insurance for your new device!
To learn more about how you can create your own product videos take a look at this great site