I spend a great deal of time working with companies, small to medium sized businesses, trying to help them find the success that they are looking for. The first place that I start when I begin to talk to these business owners, is by talking about their online profile. What staggers me during these conversations, is the amount of business owners who don’t have any kind of social media profile online, nor are they interested in having one. The truth is this, without an online profile, you won’t find success. The best place to start in terms of giving yourself an online presence, is with social media channels, and here are the ones you’ll need to succeed.
Instagram is a super cool social media application which you can use to really help promote your business and maybe even get free followers. The idea of Instagram is that it is a photo sharing application which you can use to remote your product and you services, as well as being able to use it for brand exposure. To get the most out of Instagram, you really need to ensure that you are uploading high quality content and images which people are going to love, do that and you can count on a large following, and ultimately more sales.
ShiftPixy is a brilliant app which is perfect if you are on the lookout for shift or temp workers. The app is the perfect for putting you in touch with shift workers in your locality, shift workers who are available. You simply need to upload which shifts you are looking for, and then the app will connect with you the workers who have said that they are available to work. This is the perfect solution, especially for small businesses who don’t want to contract people for a long amount of time, and instead prefer to pay by the shift.
At the very least your business should have a Facebook page, this is the most popular social media channel of all and it provides you with a great chance to connect with your customers, promote your business and its products, as well as giving you some fantastic metrics so that you can chart your business’ success on the social media channel. Facebook is a great way in which to connect with your clients, present and future, and in truth, it is far easier to do this on Facebook than through other applications. You can share photos, videos, links and messages to your following and you can also use Facebook to boost other marketing plans which you may have by asking people to sign up to your mailing list, running polls to see what your customers like and all other manner of benefits which the Facebook tools offer you.
Don’t miss out on the chance to engage with so many people on social media, it is the best way in which you can connect with such a large group, in such a short space of time.