Sono Bello is a highly popular plastic surgery clinic in Scottsdale, AZ that has received thousands of positive reviews. Their main aim is, naturally, to make men and women look as beautiful as they possible can, helping to build their self-confidence and self-esteem. To do this, they regularly review new procedures, keep their eye on the amp, and ensure that their surgeons dont lose any of their skills. They also look at what others are doing, and this is where they have recently come across something that is not helpful at all, and in fact very dangers. Specifically, they have noticed that many people turn to social media to learn about possible procedures and that the posts that attract the most comments are those made by people who have no credentials or training at all. The cite a recent study by Northwestern Medicine, in which it was shown that 80% of Instagram’s most popular posters that focus on plastic surgery are not qualified at all.
Sono Bello on the Dangers of Social Media
One of the key things of concern is that people build expectations based on untrue or even completely false information. Worrying, some of the posters on Instagram even offer procedures, such as Botox, without having any qualifications. The nature of social media is such that it is completely open and unchecked, and anybody can pretend to be anybody they want.
According to Sono Bello, the study showed that around 25% of doctors who market cosmetic surgery or plastic surgery positions using social media are not plastic surgeons themselves. Indeed, at least 5% weren’t even medically trained at all. Rather, they were hair stylists, barbers, spa workers, and, sometimes, dentists.
One of the reasons why these posters do attract not just “likes” but also actual patients, is because they are so much more affordable. That is a major red flag, however. When something is so much cheaper than it is in registered facilities, alarm bells should ring. For Sono Bello, it is important that people understand that going to these types of facilities can actually endanger people’s lives. Only recently, someone had a butt augmentation completed and ended up on life support in hospital. It was found that the augmentation had been done using caulk purchased in a standard hardware store.
Millennials live their lives on social media and the lines between reality and virtual reality are blurring. When someone’s social media profile looks authentic and professional, and has perhaps even been verified, they automatically presume that they must have the right credentials as well. In reality, social media verification only verifies identity, not training or professionalism.
Sono Bello wants to encourage everyone to check the American Board of Plastic Surgeons to determine whether the person they are entrusting to complete a procedure is properly registered and certified. They also encourage people to check the Arizona Medical Board, where the status of the physician should be registered. This is about simple self-preservation.