I’m certain you want to start the New Year off with a bang. If growing your Instagram is one of your goals then these tips will help you transform your Instagram marketing strategy. 10.K, 20.K, 50.K? Whatever your goal, we’ve got you.
Content is queen!
We’re living in a non-stop world and online is no exception. Attention spans are declining, people don’t have the time to spend 5 minutes reading through a long-winded social media post. Audiences want content that can be read quickly, but understood thoroughly. Ensuring your content is presented in small, digestible chunks will encourage people to read through your content. Ensure each piece focuses on one main idea to make your content accessible. Girls in Marketing, the online marketing community, consistently posts accessible and informative posts. This strategy helped them to gain over 40.K followers on the platform.
The use of graphics, videos or gifs to break up the monotony of text is also great. And finally don’t be afraid to inject humour into your posts. Humour is a great way for your following to get to know you and your brand.
Instagram Stories are another great way to interact with your audience on a more personal note. There are countless ways that you can utilise this tool. You could organise a Q&A, answering questions your followers submit. This can be a great way to discuss the story behind your brand. What pushed you to start your brand? What do you get up to on a daily basis? What’s your favourite thing to eat? The possibilities are endless. You could even use this tool to inform future business decisions: what do you want to see from the brand? What’s your favourite product? Use this tool to start a conversation with your following. An engaged following is a dedicated one.
Interacting with and supporting your online community is key. Create authentic relationships on the platform – you never know where they may take you! Instagram takeovers are a great way to do this and have recently grown in popularity. They are a great way of empowering voices in your community, by opening your platform to key influencers, activists, leaders, or even followers. It can also expose your page to a new demographic, who otherwise wouldn’t have seen your content.
Signal boosting is also another way of interacting with your online community. Share viral posts from accounts you love. These can be fun infographics, illustrations, videos, campaigns etc. Not only is this a way of staying engaged with your community but it’s also a great way of staying active on the platform without having to create new content.
Living for livestreams
It’s clear video was the real star of 2020. She was everywhere! Zoom, TikTok, Reels. She had her moment; and she’s here to stay. Instagram Live will help you bridge the gap between you and your following. Unsure on how to use it? Instagram Live is perfect for:
- Launches and announcements
- Behind-the-scenes videos
To maximise the engagement ensure you promote the live prior to going live. Instagram insights can also tell you when your followers are most active and you can check how many are active before you go live. Livestreams encourage your followers to drop comments and engage with your account, helping to boost engagement.
Timing should be a key element in your Instagram strategy. You want to maximise your likes, comments and shares, right? One way that you can do this is by using Instagram insights to see when your followers are most active and optimise by posting around this time.
Finally, be consistent. You will not see results overnight, but if you do these steps continually then eventually you will see results.