The marketing world is ever-changing and constantly growing. It can be difficult for businesses to know what is most effective when implementing their marketing strategies. There are many different online marketing platforms, but not all are created equal and some aren’t a great fit for certain companies. Below are the eight most effective online marketing strategies.
- Search Engine Optimization (SEO)
SEO has come to be very important in every business’s marketing strategy. According to a study, to have successful SEO means to allow search engines to read your website easily, have relevant content that is shareable, optimize all keywords to attract searchers on the web and have a user-friendly web interface. When you have these items in place, you will increase traffic to your site and the search engines will be able to find and rank you when being searched.
- Social Media Marketing
Almost everyone is familiar with the platforms like Facebook, Instagram, Pinterest, and Twitter, because we use them in our daily lives. But did you know that with the right marketing strategy, you could increase traffic to your business with social media? You’ll need to focus on your business objective when using social media. If your goal is to grow brand awareness, you’ll be looking for followers and shares. However, if you’re looking for leads, you’ll probably focus on gaining email sign-ups and click-through-rates. The key will be catering social media to tell your story to a vast audience while maintaining relevancy.
- Content Marketing
Content marketing is an opportunity to speak to, educate, and build relationships with your target audience. The most popular content marketing platform is blogging. Blogging is one way to improve your SEO and drive traffic to your site, and it’s a relatively low-cost marketing strategy. Blogging isn’t the only content you can create. Podcasts, infographics, white papers and e-books are also included in this category. Designrr is a company that repurposes your content into the different types of content marketing mentioned above.
- Email Marketing
Email marketing is highly-effective in reaching prospects and current customers. And with the write call-to-action and content for your target audience, you can turn prospects into customers. There are many companies that offer automated services for businesses wanting to grow their email marketing. Some of these companies are Mail Chimp, Salesforce and Constant Contact. Email marketing needs to be tested and proof-read prior to a mass send-out and align with your marketing strategy. You won’t want to bombard your audience and certainly not with irrelevant, typo-ed content.
- Website Creation
If you have a non-user-friendly website, you are working against yourself and your marketing strategies. You’ll want to have a “conversion-focused web design.” Websites need to look modern and be mobile friendly. This is also a chance to build trust with your customers and prospects. You can do this by showing reviews, past work examples, testimonials and contact information. Having the correct call-to-action in place and in a good location will increase your conversion rate.
- Paid Advertising
While there are many free and inexpensive marketing strategies, paid advertising is an effective marketing option. This type of advertising can be done with Google Adwords and social media advertising. Google Adwords is known as pay-per-click, which means when someone clicks on your ad on Google’s Search or Display Network, you get paid for that click. You can choose to do search or display ads, depending on what your business is will help narrow down what strategy you should use here. Social media advertising is just another way to get your product or service out there to the many web users. The advertising on Facebook is easy to use and customized to your target audience. You can even target based on location.
- Video Marketing
There are many ways you can choose to implement videos into your marketing strategy. You could create event, demo, interview, how-to and even explainer videos. It’s going to depend on the type of business and strategy you plan to take to decide what video will work best. This is also an opportunity to have real clients tell their story or even you can also hire services of celebrity endorsers or influencers. It’s best to make your content relevant and concise.
- Affiliate Marketing
Affiliate marketing is growing in popularity. This involves an “affiliate signing up to an affiliate program offered by a retailer (advertiser) to promote and sell their products on a commission-based payment model.” As the business you get to select which partners you’d like to work with and have promoting your brand. One perk to this strategy is the affiliate is well-versed in your business and familiar with your business, which is why they would be interested in working with your company. Another benefit is that you pay only when the lead produces a sale through their link. This is much more cost-effective than the PPC strategy.
It can be difficult to keep up with what’s going on in this changing digital world. However, there are many different online marketing strategies that can help grow your business. It’ll be up to you to decide which one will be more successful and pertain to your target audience.