Nowadays, people invest heavily on digital marketing, failing to realize that print marketing still has a lot of potential. Just because the entire world has moved online, does not mean the advertising industry is done with print marketing.
Believe it or not, print marketing is still effective. Without further ado, let’s take a look at 8 ways you can up your game through print marketing.
Include Personalized Messages
With print marketing, it is vital you think outside the box for success. The same old marketing messages may not work, which is why you need to include personalized messages wherever possible. This is even more important for existing customers to let them know they are important.
This strategy does not only help your business in terms of branding, but keeps said customers coming back for more.
If you have enough resources or are not sending out that much mail, you should consider sending an actual letter. This way, you can make inquiries regarding your customers’ experiences, and you can also make recommendations, which in turn will increase sales in the long run.
Get a Professional Graphic Designer
If you want to leave a lasting impact, you should consider hiring a professional graphic designer. These professionals will create unique designs with the right colors, and will place text appropriately to catch your customers’ attention.
The interesting thing about this strategy is that you do not have to spend a fortune to get professional help, as you can always hire freelancers as they do not charge that much, many of whom are masters of their craft.
So the next time you need rally towels designed, get a professional on board to get the best results possible. After all, you want to leave a good first impression, right?
To increase sales, there is no better way to do so than by offering coupons. Everybody loves them, and they can easily be integrated with all your marketing material and print ads.
You can introduce a ‘locals only’ coupon code to capture your target audiences’ attention immediately; just make sure it is for a location that is easily accessible. To sell something people really want to buy, give away promo codes so that they can get it for a good price, and there is absolutely no reason they will not buy it.
Focus on Existing Customers
Enough emphasis cannot be placed on the fact that you need to give your existing customers top priority. By keeping your existing customers happy, they will be loyal to your brand. Additionally, this will get word of mouth for your business, which is crucial for its success.
When it comes to reaching out to your existing customers, send them discount codes. This way, they will know you appreciate their loyalty.
Send Postcards to Existing and Potential Customers
Apart from fulfilling your customer’s needs, you need to keep your potential customers happy as well. To do so, you can send them postcards. As absurd as it may seem, something so simple can actually help your business grow by leaps and bounds. If you have a small budget, stick to sending postcards to customers locally.
This is an effective print marketing strategy if you do not have enough money to invest in ad placements across different publications. Post cards are highly effective.
Target Your Local Audience
Believe it or not, people actually prefer supporting local businesses, so why not use this to your advantage?
Even if you do not have a brick and mortar store, people will give your ads greater preference than businesses from another state entirely. This will only work if you do your homework in regards to local newspapers and magazines your target audience reads. Once you find them, you can place your ads.
Since ad placements are available for large and small budgets, you may find something that will fit well within your budget. Do not be afraid to start small to evaluate its effectiveness for your business.
Look into Product Catalogs
Do not forget to look into product catalogs, as they are an excellent way to educate your potential customers about your offerings. You can keep it short and only feature the best-selling products. If you want to go all out, feature all of your products by making more pages. It really falls down on your budget and what your business needs.
Product catalogs are far more effective than postcards, and can be sent to locals without thinking twice.
Try and Try Again…
Just like any other form of advertising, you must try and try again until you find the best type of print advertising strategy for your business.
If you have a limited budget, then you will have to look elsewhere, as print marketing may not be what you are looking for. However, you can always check out local newspapers to determine how much a small ad costs before you consider other alternatives. The price may vary depending on the city you are operating out of, but print ad costs have decreased significantly in a majority of locations.
If you are worried about being unable to measure and test your print ads, then you should look into QR codes.
Unique QR codes can be generated for different marketing material and ads you send out. QR codes are incredibly helpful in the way they help you track how many hits each QR code receives.
There are countless other print marketing strategies that can be put to good use, but it all depends on the industry you operate in. If you need to decide what your campaign actually needs, but are uncertain, you should seek professional assistance.
Of course, if you want to take things to the next level, you should consider combining digital and print advertising. By using interactive features like QR codes (as explained above) within print media you will be able to bridge the gap between the digital-print divide. Other examples include using social media URLs and free download offers in ads to encourage your target audience to engage with your brand online, or otherwise. If you play your cards correctly, you will benefit from increased traffic and greater awareness like never before!