Rest assured, no businessman has ever become successful without equipping himself with adequate knowledge about marketing. In fact, the only real difference between a successful and stressful businessman is the knowledge of marketing.
So if you are pursuing a career in business, you simply can’t overlook this ever-important area. Since marketing is a multidimensional term covering many important sub-fields of business under its umbrella, you should consider doing major in it. The following are the reasons why doing so will be a recipe for your success:
Understanding the customer
Make as many plans as you want, but it’s the customers who decide the rules at the end of the day. Being a businessman, you can’t seclude yourself from public perception. Mapping out strategies all by yourself does not work. You must consider the public’s, and how can you do so without learning customer psychology?
That’s where marketing major comes handy. It compasses you in multiple ways to create a deeper understanding of your customers. After graduation, your thinking will become customer-centric. Meaning, you would know how to put your foot in the public shoes and think accordingly.
For example, your customers do not necessarily have to be from one location or one social, economic, and cultural background. They could be diverse in all the said respects, and their needs will vary from one another. Only your marketing talent can teach you how to be appealing to all these people at the same time, which is indeed a tough ask without doing a major in marketing. Remember, a business that has refused to be influenced by public perception has ever done well.
Some people of the opinion, there comes a point when marketing becomes overwhelmed by facts and figures. It gets dull, and you have no breathing space to show your creative side.
Well, that’s a flawed judgment because you can’t captivate people by just quoting facts and figures. It is undoubtedly more than a numbers game.
While marketing does focus on hardcore numbers, there is plenty of room where you can let your creative juice flow. For example, the art of storytelling is all about creativity, and you can’t emphasize its importance enough in the business world. Neuroscientists agree that the human brain falls flat for good storytelling.
Creativity is more important today than it has ever been. Because millennials are not easy to charm, they are done with boring tactics. You need to come up with something new now and then to keep them engaged. That’s why all the top brands are heavily investing in their creative teams. In fact, creativity is the most desired soft skill by companies when they hire an employee. Doing major in marketing is like investing on your creative side.
Unless you have good interpersonal skills, forget about thriving you can’t even survive in business. Business is the name of dealing with people, and it includes people from different groups.
Meeting with new people would be more or less part and parcel of your daily routine. Moreover, you will have to communicate with your team, and the audience and both require a separate set of communication skills.
So how exactly doing major in marketing can help you to be on top of communication? Well, the majority of the marketing courses require students to write lengthy essays on a variety of topics which ends up improving your written communication.
As for verbal communication, marketing students must undertake group presentations. The result is, you are transformed into a highly efficient communicator after graduation.
Teaches you about measuring metrics
The most important thing for any business is to find the right audience and analytics have made this task very easy. Today, corporations and agencies are heavily banking on those who have command over analytics.
If you happen to own a business of your own, whether it is a software house or shoe company, you need to learn about the measuring metrics for the following reasons:
- You will discover more keywords. By applying your analytical skills with the right tools, such as Google Analytics, you can learn which keywords are driving traffic to your website, and henceforth focus on those high-converting keywords.
- You can get insights about your content strategy, and in case it does not work, you can reshape it without wasting more time and resources.
- Quantifying tools will also unfold demographics to you. Meaning, you will have a precise ratio of where the traffic is coming from, and you can single out locations for maximum ROI.
To sum up, there is no way you will be in a position to make an informed decision without measuring the performance.
Helps to keep the company reputation intact
Purchasing is not a one-time thing. Regardless of how well-positioned you maybe today, you can never negate the possibility of a tough phase. That’s why holding a good reputation is vital. There were so many incidents when companies were hitting rock bottom yet survived the rough patch due to their high reputation. One can evaluate the worth of maintaining a constant reputation among customers from this.
During the marketing course, you will be taught various PR strategies. You will be given the education about how to stand out from the rest and make a brand out of a mediocre business. Nothing guarantees to keep your business always on top, but branding will always keep you in the competition for sure.
The list goes on and on. Marketing is the oxygen of your business, and without it your business won’t last long. The point is, you might survive the corporate world for some time but without marketing, you won’t have continued success in the long term.