Your potential customers are hanging out online right now! The importance of having a website for your business in this day and age cannot be stressed enough. An online presence is crucial to attracting new customers from near and far, gleaning reviews from previous customers, and establishing yourself as an authority in your industry. Your website is your information center, your permanent advertisement, and it plays a huge role when people are deciding whether or not to use your service, buy your product or to dine at your restaurant.
We Live in a Review-Driven World
People want to know what’s good. 90 percent of people, to be exact. Reviews are especially important if you own a restaurant. No hungry person wants to show up for a meal they won’t enjoy! Once they have read your reviews, your website offers them a chance to look over your menu and pricing before they show up at your door. Your website gives you credibility and builds trust in the minds of your future customers. They have already read the positive reviews and now they have a place to do further research and decide whether or not what you offer is right for them. Your website is the perfect place to show off testimonials from previous customers. The more you can bring visitors to your site, the more people will see all those great reviews. Having a website is a no-brainer.
Your Website Allows You to Be an Option
If someone is searching for a mechanic in their area online, you aren’t going to be an option if your online presence is non-existent! It doesn’t matter if you are the best mechanic within 100 miles. People can only choose from the options that are presented to them. Your website allows you to rank as a choice when prospects search for your service. Not having a website cuts you out of tons of business. It simply isn’t a smart financial move to not have a website. Unfortunately, no one is pulling out the phone book to look for what they need.
You don’t have to have a 24-hour information hotline these days. A strong, professional website can provide prospects with everything they need to know at any time. This is convenient for both of you. Websites, when done correctly, can also be designed in a way to provide prospects with information without the intimidation of talking to a salesperson. Your website gives you a chance to soft sell your prospect before you talk to them. This can be done exceptionally by adding value via a company blog.
Your website gives you an online presence among your target audience who are already spending hours a day online. It builds your credibility, acts as an advertiser and a customer service representative. The benefits of having a well-designed professional website far outweigh the cost of setting one up. Your website will open the door to new clients, customers, and opportunities to receive sparkling testimonials.