In today's world, movements have spilled beyond social and political arenas into the business sphere. Movement or cultural marketing is a business strategy that has changed how people conduct their business and how they interact with their customers. . . .

In offices all over the world it is becoming increasingly common for employees to play the annual game of Secret Santa. It’s a great way of spreading the ‘cost of Christmas’ by ensuring that you don’t have to splash out on everyone - just whomever . . .

As of 2019, small businesses  employ 47.5 percent of the American workforce. For the almost 30 million small businesses currently operating in the economy, many of them may find themselves at a crossroads when  expanding/scaling up their current . . .